Dabur International has won the 2016 Visual Influence Award in the Personal Care classification for Vatika Advans Transparent Hair Gel's Viva IML Tubes at the 38th Plan of the Year Awards. The annual gala event was organized recently by the New Jersey Product packaging Executive Club (NJPEC), a company of product packaging professionals, at the Madison Hotel in Morristown, New Jacket, USA to celebrate excellence in the packaging industry.

A panel of judges standing for the broad spectrum of the product packaging industry, recognized Vatika Advans Transfix Hair Gel's Viva IML Tube for its unique packaging design with crystal impact labels which is the initial of its kind in the gel classification. While the holographic impact on the tube shows colours of the rainbow when turned in different angles to give a 3-dimensional (3D) impact, the glossy label successfully conveys the damp appearance the gel will carry hair. Offered in the dimension of 150 ml tube and 250 ml container, the design is a mix of security and looks.

Ashok Visweswaran, DGM, Dabur International, said: "The packaging of Vatika Advans Transparent Hair Gel was an innovative challenge for us as we intended to design it in a way to guarantee functionality of tidy circulation of the gel with accurate control. In addition, we desired television to be striking stylishly to record consumer imagination from the shop's aisle along with able to aesthetically represent the components and use while showing the item. The winning of the 2016 Visual Effect trophy at the prominent Package of the Year Honors is an acknowledgment of Dabur International's pioneering packaging design for Vatika Advans Transparent Hair Gel's Viva IML Tubes."

"At Dabur International, we not just make every effort to draw out unique and all-natural individual care products for our customers but likewise check out numerous product packaging options to ensure that they are aesthetically pleasing in vogue and useful in design. Our award-winning product packaging design for Vatika Advans Transparent Hair Gel's Viva IML Tubes, which is the first-of-its-kind in the region, have had the ability to impress both consumers and the jury of the 2016 Package of the Year Honors. The award will certainly serve as a motivation for us to be innovative in our product packaging and design as we remain in formulation of our products," concluded Rikka Mehta, Head of Advertising and marketing Interaction, Dabur International.

The annual NJPEC Package of the Year Awards identifies the year's finest product packaging styles and advancements via an elite panel of courts. This year, the panel chosen 50 victors in 10 different industry segment categories.