Internationally, Casio is commemorating the 35th anniversary of G-SHOCK brand name that wased initially presented in Japan back in 1983 and ever since relentlessly provided actual sturdiness to G-Shock enthusiasts all over the world. In ceremony, Casio Middle East had kicked-off with a long road-show style tour in the Middle East and North Africa (MENA) covering significant Arab nations starting from the UAE as a kick-off market. From the Emirates, the tour will certainly make a stop in various other markets in the GCC, Levant, and North Africa to highlight the "genuine toughness" of shock-resistant timepieces to all young Arabs, and to G-Shock fans and enthusiasts.

Top executives from Casio Middle East and Casio Japan, led by Managing Director Koji Naka, graced the kick-off celebration held at On42 in Media One Hotel on February 28, 2018 along with influencers, characters and rap artists, particularly, Moh Flow, Freek, Majeed and Menon; DJ's AY and DJ Liutik; MC Big Hass; BMX motorcyclist Muhammad Abdulmajeed and Calligraphy musician Diaa Alam. Watch Sr. Item Advertising And Marketing Manager, Mohammed Deiki and Timepiece Deputy General Manager Mahmoud Jabsheh likewise signed up with Naka as 2 recognized speakers who stressed the development of the brand name over the years and its tradition throughout the event.

Naka said, "Casio is all geared up for its MENA celebration, which will certainly be highlighted by excursions from our group to toss the limelight on G-SHOCK's shock-resistant framework based upon the real toughness concept and exactly how this matches the fast-paced and dynamic way of life of many young Arabs today. The trip will certainly begin below in the UAE, which is our kick-off market, complied with by various other markets in the GCC, Levant Arabia and North Africa. This roadshow intends to drive up recognition on why G-SHOCK has actually kept industry management over the last three decades and a fifty percent - showcasing just how each watch is packed with Casio advancements and modern technologies, the legendary timepiece consists of fundamental aspects that the MENA region will certainly find very functional and essential."

The UAE event came on the heels of an unforgettable anniversary festivity in New York City where G-SHOCK execs and friends honored the brand name's heritage. Celebrities, actors, and influencers were present throughout the New york city gathering.

Since the launch of its very first version, G-SHOCK has continued to elevate the bar high by leveraging Casio's commitment to developments and modern technologies. It has actually evolved over decades with improved functions and efficiency in maintaining with the demands of modern times. The shock-resistant watch enjoys a large and loyal complying with in the UAE and different parts of the world and the number is growing progressively generally thanks to its outright sturdiness and innovative features.

The development of G-SHOCK began in 1981 with an engineer's passion to produce a sturdy watch that would certainly not recover cost if dropped. Two years and over 200 models later, the first G-SHOCK model, the DW-5000C, including an all-new shock-resistant construction, was released in April 1983. It reversed the approved notion that wrist-watches were inherently breakable and vulnerable to shocks, leading the way for a new item classification called the tough watch.

The G-SHOCK Red Out Limited edition watches are offered at Virgin Megastore, Mall of the Emirates.