Sony Music Entertainment Middle East and PepsiCo Middle East & Africa today announced details of the upcoming single Yalla beena ne3eesh; a hit song recorded by Young Pharoz, one of the hottest young hip hop bands in Egypt and finalists from XFactor Arabia season one.

Also recorded as an English single called Flying the Flag, Yalla beena ne3eesh was written by Sony Music Entertainment Middle East in collaboration with Young Pharoz, and recorded by the band in their home city of Cairo with international Sony producers and regional lyricists. The exclusive video that accompanies the single was shot in one of Dubais most authentic cultural areas Bastikiya, and will feature the band, dancers and some unique graphic animations in a celebration of music and football.

With a long history of supporting established and emerging artists, music and entertainment lie at the core of Pepsis brand DNA. It was important for us to create Pepsi Boot Camp, a program which selected the Young Pharaohs among other emerging artists, to provide them with the tools to achieve even greater success as artists. The partnership with Sony Music Entertainment Middle East has achieved this; providing one of Egypts most exciting young bands with a platform to showcase their undoubted talents, said PepsiCos Chief Marketing Officer for the Middle East & Africa, Carla Hassan.

Speaking on the occasion of the announcement, Mike Fairburn, GM Sony Music Middle East said, Its been a roller coaster ride for the Young Pharoz who we are proud to say now have a great commercial single and video. On behalf of Sony Music I would like to thank the band for their energy, Pepsi for their vision and unwavering commitment to young musical talent, and all of the many partners that have helped bring the project together. We are looking forward to a hit this summer!

The video for Yalla beena ne3eesh will be streamed exclusively on the Pepsi Arabia TV channel from June 12th, before being made available across iTunes Middle East, Anghami, Hungama and all digital/mobile platforms from June 16h. A series of exclusive behind-the-scenes clips and documentary videos will also be released providing fans with a unique insight into the making of the video and the bands journey to date.