Yango Ads celebrates marketing excellence as category sponsor at 2025 MENA Effie Awards
Yango Ads, the adtech division of Yango Group, reinforced its growing presence in the Middle East by participating as an official category sponsor and award presenter at the 2025 MENA Effie Awards, one of the region’s most prestigious celebrations of marketing effectiveness.
Held in Riyadh, Saudi Arabia, under the Riyadh Season umbrella, the ceremony brought together leading creatives, agencies and brands from across the Middle East and North Africa to recognise impactful and results-driven marketing campaigns. Yango Ads presented the Gold Award in the Home Furnishings & Household Supplies & Services category, with senior company executives honouring the winning brand and campaign on stage.
The 2025 edition of the MENA Effie Awards showcased the scale and quality of creative and performance-led work emerging from the region. A total of 94 awards were presented, including 87 category awards, six special recognition honours and one Grand Prix. The programme attracted 193 shortlisted nominations and was supported by more than 300 jurors representing the region’s marketing and advertising industry.
The evening also featured a special appearance and fireside chat with international comedian, writer and actor Mo Amer, adding a cultural highlight to the celebration.
Commenting on the company’s participation, Bassem Yousri, Head of Agency Department at Yango Ads MENA, said the platform plays an important role in recognising creative excellence while supporting the company’s regional growth ambitions. He noted that Yango Ads is focused on deepening its presence in Saudi Arabia by enabling partners to extract measurable value from its solutions and helping brands across the Kingdom achieve stronger performance outcomes.
Yango Ads’ involvement at the awards reflects its broader commitment to innovation, performance-driven advertising and strengthening brand awareness across key Middle East markets, particularly Saudi Arabia. The company continues to scale its advanced adtech solutions, providing brands, agencies and publishers with tools designed for sharper targeting, data-driven optimisation and improved campaign effectiveness.
