Vertiv Partners with MMR to Launch AI Innovation Roadshow Series in Riyadh

Vertiv (NYSE: VRT), a global leader in critical digital infrastructure and continuity solutions, along with MMR, a subsidiary of Midis Energy Group, launched the AI Innovation Roadshow in the Middle East. The inaugural event, held on 25 September at the Fairmont Riyadh, marked the first in a series aimed at equipping customers and consultants with the tools and knowledge needed to navigate the evolving landscape of high-density compute environments, driven by Artificial Intelligence (AI) and High-Performance Computing (HPC).

Tassos Peppas, Regional Director for the Middle East, Turkey, and Central Asia (METCA) at Vertiv, emphasized the importance of the event, stating, "Launching the AI Innovation Roadshow in Riyadh demonstrates our commitment to shaping the future of data center infrastructure in the region. As AI and HPC continue to influence the industry, we are dedicated to supporting our partners and customers with insights and technologies that ensure their transition to resilient, efficient, and AI-ready infrastructures."

Key Highlights of the AI Innovation Roadshow:

• AI-Compatible Infrastructure: The event addressed the need for businesses to adapt their infrastructure to support AI, focusing on power and cooling systems integration, as well as service innovation to maintain operational excellence in AI-driven environments.

• Power Optimization for AI Workloads: Vertiv experts explored alternative power solutions and methods for optimizing energy distribution to meet the demands of AI workloads, emphasizing liquid cooling technologies to handle the heat output from high-density computing environments.

• Vertiv’s Liquid Cooling Innovations: As part of the roadshow, Vertiv showcased its latest liquid cooling technology, which is critical for managing the growing heat in data centers as computing demands increase.

• Industry Expertise and Collaboration: Experts from the EMEA region shared their insights on AI infrastructure requirements, highlighting the importance of industry-specific solutions for both existing and new data center projects.

The collaboration between Vertiv and MMR underscores their joint commitment to driving technological advancements and fostering innovation in the Middle East's data center landscape. By offering AI-compatible infrastructure solutions, the roadshow aims to support industry stakeholders in adopting energy-efficient and future-ready power architectures that align with the region’s digital transformation goals.