Digital advertising leader Exponential Interactive unveiled this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailored video-driven experiences through screens, which includes connected TV (CTV) and Over the Top (OTT). This disclosure is on the heels of a successful launch in the U.S. in October 2019.
Exponential has a decade long history of creating outcomes-driven advertising solutions for brands worldwide. VDX, or video-driven experiences, has a substantiate track record for global advertisers. The VDX.tv product suite incorporates present solutions, as well as new technologies developed for Advanced TV. By 2021, 82% of all client internet traffic will be video, in accordance to Cisco. Brands have to adapt their advertising approaches accordingly. VDX.tv makes it simple for brands to create customized video-driven experiences through channels and screens, from mobile devices and laptops to CTV/OTT.
VDX.tv’s Managing Director of MENA, Amer Attyeh, mentions the expansion of TV into the digital space and the speedy boom of OTT offers advertisers an interesting new method to reach audiences. “For years, our video-driven experiences have enabled brands to capture the ‘short’ attention span of viewers with crisp messaging through personal devices and desktops. In accordance to IAB research, more than 8 in 10 advertisers trust a unified multi-platform buying solution (TV + digital video) is important1. With the commencement of VDX.tv, we can now extend that reach through TV screens, maximizing the scale of advertising campaigns and keeping TV viewers engaged in meaningful ways.”
As of March 9th, 2020, VDX.tv solutions are available in the US, APAC regions, Australia, India, New Zealand, Singapore and Hong Kong, as well as EMEA regions Spain, France, Netherlands, United Kingdom, South Africa, Dubai and Canada.