Technology

Valerion, the premium home cinema sub-brand of AWOL Vision and a global leader in projection technology, has officially launched its flagship VisionMaster Max projector at GITEX GLOBAL 2025, introducing a next-generation home theater experience tailored for the Middle East.

The launch comes amid robust growth in the region’s home entertainment market. According to Markets and Data, the UAE home theater segment is expected to rise from USD 217.54 million in 2024 to USD 293.39 million by 2032, while Mordor Intelligence forecasts the global home theater systems market to expand from USD 10.45 billion in 2025 to USD 16.40 billion by 2030. Regionally, Data Bridge Market Research projects the Middle East professional audio-visual market to reach USD 22.7 billion by 2030, underscoring growing demand for immersive viewing solutions.

Visitors to GITEX were treated to a custom-built home theater experience, demonstrating how Valerion’s smart projection technology is redefining entertainment, connection, and lifestyle.

The VisionMaster Max stands as Valerion’s most advanced innovation to date — a 4K RGB triple-laser projector powered by the company’s proprietary Enhanced Black Level (EBL™) system. It delivers cinema-grade visuals with ultra-deep blacks, lifelike color accuracy, and an impressive 3500 ISO Lumens of brightness — ideal for bright living spaces common across the Middle East.

In a major leap for display innovation, the VisionMaster Max debuts the world’s first Anti-RBE (Rainbow Effect) Technology, virtually eliminating 99.99% of rainbow effects and ensuring a seamlessly natural, flicker-free visual experience. By processing color sequences with unparalleled speed and precision, the technology sets a new benchmark for DLP projection clarity and visual comfort.

With interchangeable glass lenses and a variable throw ratio (0.9–2.0:1), the VisionMaster Max adapts effortlessly to diverse home layouts. It also features WiFi 6E, Gigabit Ethernet, and built-in Google TV, alongside support for Dolby Vision, HDR10+, and IMAX Enhanced content. An AI-driven scene optimization engine further enhances realism, while compatibility with Apple HomeKit, Google Home, Amazon Alexa, and Control4 ensures effortless integration into smart homes.

Beyond image performance, the VisionMaster Max represents a new way Middle Eastern households connect and share experiences — whether through family movie nights, immersive gaming, or social gatherings.

“For customers across the Middle East, the home is more than a place to live — it’s a venue where culture, connection, and community come together,” said Andy Zhao, Founder and CEO of Valerion. “With the launch of the VisionMaster Max, we are delivering a vision of what tomorrow’s living can look like today.”

Alongside the VisionMaster Max, Valerion showcased its full product lineup at GITEX, including the VisionMaster Pro 2, VisionMaster Pro, StreamMaster Plus 2, and StreamMaster Plus. The AWOL Vision LTV-3500 Pro ultra-short-throw projector was also featured, offering visitors an immersive demonstration of its exceptional brightness and cinematic quality.

A dedicated gaming zone allowed visitors to experience Valerion’s projectors in action, highlighting ultra-low latency, vivid color accuracy, and smooth motion handling for fast-paced gaming.

With its entry into the Middle East, Valerion continues its record-breaking journey toward becoming a new global standard in home theater innovation, merging cinematic performance, smart connectivity, and cultural relevance for modern lifestyles.

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