Emirates National Oil Company (ENOC) has actually released 'ENOCPay', a service platform that merges all present and future innovations to allow for simple cardless and cashless payment by customers for both fuel and non-fuel products at ENOC/EPPCO filling station.

'ENOCPay' combines the existing path-breaking Vehicle Identification Pass (ViP), a Radio Frequency Identification (RFID)-based fuel selling system for corporate clients, and new smartphone mobile technologies, to improve the whole consumer experience at service stations.

The very first phase of 'ENOCPay' brand-new technologies is expected to be presented at select stations by the end of March. This includes ENOC's collaboration with Beam Wallet, the leading mobile wallet app in the UAE to bring mobile payment to customers, in addition to the UAE Ministry of Finance's e-Dirham mobile application.

The 2nd stage will include the advancement of an indigenous 'ENOCPay' mobile app which will be a service available to existing and future clients on an upcoming eponymous mobile application. The 'ENOCPay' app will aggregate all present and future payment techniques into a single user interface. It is anticipated to be readily available on iOS and Android phones by Q4 2016.

Revealing the brand-new service, HE Saif Humaid Al Falasi, Group Chief Executive Officer of ENOC, said: "As a completely owned and operated government entity, we are lined up with the 'smart city' initiative revealed by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

"Our team is working tirelessly to support our leaders' vision to be at the forefront of innovation and bring the current technologies to our consumers," he continued.

Burhan Al Hashemi, Managing Director of ENOC Retail, added: "Customers are at the core of our business, so we are making strong efforts to find ingenious manner ins which can improve their experience while making our stations more efficient. The new service offers cardless and cashless payment approaches to ensure convenience and minimize waiting times at service stations.".

Nadim Khoury, Co-founder of Beam Wallet, described: "With over 270,000 Beamers currently spending for shopping and dining with Beam, ENOC and EPPCO service stations will now be added to the list of partners where UAE consumers can delight in the hassle-free Beam mobile payment experience.".

"Paying for fuel will be simplified to conserve time. The Beam Wallet App improves the experience by allowing consumers to pay with their cellphones, without needing to leave the convenience of their vehicle. Leading the way in cashless and cardless innovation for everyday transactions, ENOC and Beam are delighted about a partnership that aims to put the customer initially - making their experience as convenient, safe and simple as possible," he added.

Beam utilizes Bluetooth Low Energy (BLE) Beacons at the stations to enable the payment transaction. This is the very first time in the world that BLE Beacons have actually been used in this way in the fuel selling company.

BEAM is presently allowed at the following 11 Dubai gas station- Hutoof Station, on Mankhool Road, Oud Metha Station by Wafi Mall, Al Sadeya Station opposite Al Wasl Club, TECOM on Sheikh Zayed Road, Al Ikhlas Station in Al Quoz, Al Bayan Station after DNATA on Sheikh Zayed Road, The Green Station in The Meadows, Al Bahar Station in Jumeirah 3, Al Manara Station on Jumeirah Beach Road, Al Umda Station on Umm Sequim Road and Park Station on Al Wasl Road. Beam will be presented to the full network of 112 stations in Dubai and Northern Emirates by Q2 2016.

The e-Dirham offering also allows clients to pay for fuel or non-fuel items using their mobiles. ENOC will be included as a biller on the mobile application and will be readily available on Apple and Google Play store for consumers' benefit.

Highlighting its commitment to innovation, ENOC is presenting numerous initiatives to improve customer service. It has actually been providing contactless payment for corporate customers given that 2014 through ViP with plans to include individuals in Q1 2016.