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Business 1 min read 20 views

This Time Its Personal: Now Your Car Learns What You Like Tech Suggests When to Call Your Mum or Hit the Gym.

Many drivers get to know their cars like close companions over time, but how well do our cars know us? Vehicles soon will prompt their owners to make a regular phone call, work out at a favoured time, or stop off at a much-loved coffee shop if those activities are part of their regular routine.

Making its debut in the all-new, all-electric Mustang Mach-E, Fords next-generation SYNC technology actually learns from driver behaviours to make smart suggestions. It combines conversational speech recognition, internet search results and machine learning intelligence to make time-saving recommendations based upon previous journeys.

Ford showcased its new communication and entertainment system for the first time in Europe via an exclusive virtual event. Also revealed today is Remote Vehicle Setup a new feature that enables owners to personalise their new car even before it arrives pre-configuring settings from preferred drive modes to ambient cabin colours.

Weve worked obsessively to make sure that owning a Mustang Mach-E is the most personal, most connected driving experience achievable, said Jan Schroll, connectivity manager, Ford of Europe. The next-generation SYNC is the smartest version yet and will continue to get smarter the longer you own your car. It is designed to know what you need and when you need it so you can just sit back and enjoy the drive.

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