Liv., the lifestyle digital bank by Emirates NBD, today introduced two new attributes within its mobile app, permitting customers to quickly split expenses with loved ones, and identify their expenditures according to personalised classifications. A year since beginning operations, Liv. is constructing a profile of services that satisfy the certain needs of its millennial customer base, using them 24x7 digital ease as well as giving them the devices to lead a financially-healthy lifestyle.

Bill Split allows customers to immediately spend for a costs on their Liv. debit card and send money demand alerts via social channels (including Whatsapp and Facebook) to friends and family. The solution makes it less complicated and quicker for big groups of individuals to split supper, movie theater and other expenses while heading out, and enables the payer to keep clear track of that has repaid them.

The 2nd new function, 'My Tag' is an expense management tool which aids individuals comprehend where they invest most of their loan and thus, budget plan far better. Liv. deals customers insights in a simple, intuitive layout, for instance, tracking just how much they invest in coffee monthly or just how usually they purchase take-away from Zomato, so they can intend future expenses.

In addition to the 10 predefined classifications such as dining, home entertainment, buying etc., the attribute empowers customers to customise expenditure tags. As an example, a customer can develop a tag entitled My Best Friends Wedding and tag all the money that they spend on their Friends wedding celebration under this group.

Discussing today's statement, Suvo Sarkar Senior Executive Vice President, Head of Retail Banking and Wealth Management, Emirates NBD said: "Liv. has actually evolved over the past year to deal with those touch aims that many influence its young customer base. Our new functions have been developed remembering the feedback we have obtained, along with the progressing technical and way of life choices of our customers, and we are fulfilling those demands by implementing simple and innovative banking remedies. Expense Split is a much-needed device in today's social atmosphere in which a new generation of customers hardly ever carry the right change or physical cash to pay one another. The function conserves them the headache of splitting the bill through individual card transactions and bank transfers, and immediately allows them to pay back their friend or household from their smartphone."

"Financial literacy has been a key emphasis for the bank in the previous few years, and we are functioning in the direction of including healthy monetary habits for our customers within all our products and services. Liv.'s My Tag features is very much part of that business version and allows millennials monitor their investing in the way which they locate one of the most hassle-free: tagging," included Jayash Patel, Head of Liv.

Introduced in early 2017, Liv. is the UAE's first digital-only bank established in accordance with UAE Vision 2021's tactical goals of developing a smart innovation-driven economic situation. It focuses on giving a separated digital experience for a new generation of customers, encouraging them in their daily lives, discovering and adjusting to their individual preferences, and giving a banking platform that is user-friendly and simple to use. Liv. curates a daily feed of personalized lifestyle promos and offers for its customers, sustained by a growing number of partner brand names that include: Careem, Zomato, Tesla and Voucherskout, and is offered on the Application Shop as well as Google Play.