Technology

As the Middle East loyalty market is projected to reach $3.27 billion in 2025, growing 16.3 per cent year-on-year, evolving consumer expectations are reshaping how brands approach rewards and engagement. Against this backdrop, Loylogic, a global leader in loyalty rewards management, has shared its 2026 strategic vision, outlining how it plans to advance the global rewards marketplace through AI-driven innovation, intelligent marketplace design, and trusted infrastructure.

With digital-first, personalised, and coalition-based loyalty models gaining momentum, brands are increasingly seeking relevance, operational efficiency, and measurable value from their rewards ecosystems. Entering 2026, Loylogic is sharpening its focus on continued investment in AI-powered rewards marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities to improve reward relevance, partner value, and member experience across industries and geographies.

Rather than simply expanding choice, Loylogic’s strategy centres on intelligent marketplace design—aligning consumer relevance, operational efficiency, and long-term value creation within a single, globally scalable platform.

To support enterprise-scale deployments, Loylogic continues to operate under a robust security, compliance, and governance framework. The company adheres to internationally recognised standards including ISO 27001, GDPR, PCI DSS, and AES-256 encryption, ensuring secure data handling across every layer of its technology. Loylogic also remains aligned with the European Accessibility Act 2025 and WCAG 2.0, while maintaining flexibility to meet regional data residency and regulatory requirements.

“As loyalty programmes mature, brands are looking beyond scale alone,” said Gabi Kool, CEO of Loylogic. “They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced—combining intelligence, trust, and flexibility.”

Advanced AI innovation remains central to Loylogic’s next phase of growth. The company continues to enhance its use of advanced analytics and machine learning to support smarter reward discovery, improved marketplace performance, and deeper insights for loyalty operators, while maintaining strict standards for privacy, security, and regulatory compliance.

“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” said Amit Bendre, COO of Loylogic. “This means better insight, better decision support, and better experiences—without compromising on trust, transparency, or regulatory rigour.”

Looking ahead to 2026, Loylogic plans to deepen collaboration with global partners, engage more actively with industry stakeholders, and selectively strengthen capabilities across commercial, product, and technology functions. These efforts will support a growing pipeline of enterprise clients across financial services, travel, and consumer sectors. With a proven global infrastructure and deep marketplace expertise, Loylogic continues to help leading brands transform everyday engagement into meaningful, long-term loyalty.

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