Seera Group, the Middle East regions leading provider of travel and tourism services, is in addition strengthening its suite of customer products by integrating technological advances that will enhance the customer experience.

As part of ongoing initiatives to drive the use of technology to improve its product and service offering, the Group organised a workshop on How to Create Products Customers Love. Christian Idiodi, a partner at Silicon Valley Product Group, led the two-day session, which was attended by 70 leaders from throughout Seeras numerous business units.

The workshop also displays the dedication of Seera Group to sharpen the tech-skills of its employees. Designed to challenge the company and provide relevant competencies and methods to product and UX managers, lead engineers and data leads, the workshop presented participants the chance to learn about progressive practices from the world's best technology product teams.

Typically, the Silicon Valley Product Group workshops are held in San Francisco, New York, and London. The workshop by Seera is one of the first such events to be held in the region.

Abdulrahman Mutrib, EVP Technology & CTO, added: The workshop by Silicon Valley Product Group provided the chance for our crew to reap from the business acumen and insights of the international organisation. We are a tech-driven company, and one of the focus areas has been to make investments in advanced training for our employees. This in addition positions us as a tech-driven travel agency presenting products that are relevant to our customers. The workshop empowers our crew to enhance the value of the products we provide and give a boost to the value we create for our customers.

Khalid Alyahya, Senior Director, Elaa said: I am delighted that I got the risk to attend the workshop on How to Create Products Customers Love by Silicon Valley Product Group. It showed me how I can have an improved product development mindset and focus better on serving our customers. It was very beneficial to understand the approaches, methods and steps associated to product development and management, and how essential it is for organisations in a digital era.

The workshop is a representation of Silicon Valley Product Groups founder, Marty Cagans book titled Inspired: How To Create Products Customers Love. The book serves as a master class on how to find out and deliver technology products that your customers will love. Before founding the Silicon Valley Product Group, Marty was the senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the companys international e-commerce trading site.

Christian Idiodi was previously a Global Head of Product at Merrill Corporation, Vice President at SnagaJob and Founder, Head of Product at CareerBuilder. Silicon Valley Product Group hosts worldwide, sold-out workshops and talking engagements, sharing the great practices that speed up how excellent technology products get made.