DMS, the official digital arm of Choueiri Group, has signed with main independent video technology company, JW Player to serve outstream video advertising throughout all of Choueiri Groups partnering publisher websites in the Middle East. The new partnership will provide Choueiri Group and DMS elevated control of the monetisation of their outstream video advertising.

JW Player pioneered video on the internet over a decade ago and continues to innovate as the worlds biggest independent platform for video delivery and intelligence. Media agencies which include Fox, VICE, Insider, and Univision, in addition to hundreds of thousands of creators of all sorts and sizes, depend on JW Player to deliver and monetise their content throughout all devices. JW Players international footprint of over 2 billion special devices creates a effective data graph of special customer insights and generates billions of incremental video views.

DMS large sales crew will now be in a position to provide direct and programmatic video advertising to customers and groups in the region. Adverts will be served directly into both horizontal and vertical video advertisement units in the text on the site, without the need for video content.

Speaking about the development, Ryan Beebe, SVP Global Sales at JW Player comments, DMS is using our video player technology to build its own outstream video advertising infrastructure, complementing its recognition as the regions most progressive online video powerhouse. Its big sales team can tap into its long-standing relationships and scale up the wide variety of video ad units within the text to cater to fluctuations in demand and promote it directly to advertisers and their companies across the Middle East, while developing a native experience for the viewers.

DMSs Chief Operating Officer, Michel Malkoun, additionally elaborated on the news adding, Working with JW Players technology presents our crew with improved flexibility over our outstream video advertising revenues, enabling us to communicate with buyers directly and provide them more choice of inventory among the top class independent digital inventory we have in the Middle East.