Business

Global technology leader SAP has launched its Business AI Roadshow in the UAE, reinforcing its commitment to developing digital talent across the Middle East. The initiative is part of a broader push by SAP University Alliances to equip students with advanced skills in AI and digital transformation, in alignment with regional economic and innovation goals.

The UAE leg of the Business AI Roadshow was launched in partnership with Deloitte, Zayed University, and the SAP Business Women’s Network. It provides university students with immersive, hands-on exposure to real-world applications of AI in business and highlights how SAP technologies are shaping the future of work.

“Through these programs, we’re helping to nurture a new generation of talent that will lead the digital transformation of the region,” said Marwan Zeineddine, Managing Director of SAP UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”

AI in Action: Engaging the Next Generation

At each stop of the Roadshow, students engage in interactive workshops and demonstrations that explore how AI is being integrated into diverse industries. These sessions allow participants to gain practical insights into solving business challenges using intelligent technologies, preparing them for a digital-first career landscape.

The Roadshow builds on the momentum of SAP’s MENA Learning Tour held at the company’s global headquarters in Walldorf, Germany, where select students met SAP executives, including CEO Christian Klein, and participated in innovation labs, career mentorships, and design thinking sessions.

Mouza Alnuaimi, a student of Information Technology and Network Security at Zayed University, described her experience as transformative:

“From day one, we were immersed in a learning journey, from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside SAP employees and experiencing their passion was inspiring.”

SAP Learning Hub: Empowering Students with Global Access

Complementing the Roadshow is the global rollout of the SAP Learning Hub, Student Edition, a major education initiative that grants students flexible, online access to over 1,500 digital learning assets, including e-learning courses, webinars, and virtual practice systems.

Students can pursue curated learning paths tied to future-ready roles in AI, data analytics, and enterprise resource planning (ERP). The Hub also includes community-led study groups, live Q&A sessions with SAP experts, and the opportunity to earn industry-recognized certifications with shareable digital badges.

Driving Regional Transformation Through Education

SAP’s education and training initiatives are a strategic part of the company’s commitment to supporting national transformation agendas across the Middle East. By aligning academic learning with industry needs, SAP is helping to build inclusive, innovation-driven economies and ensuring young professionals are equipped for the challenges of the digital era.

With programs like the Business AI Roadshow and the SAP Learning Hub, the company is not only closing the skills gap but also inspiring a new generation of tech-savvy leaders who will shape the region’s digital future.

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