Samsung Partners With Netflix To Bring 'Squid Game' Universe to Life in Immersive Live Experience

Samsung Electronics Co., Ltd. has proudly announced its official partnership with Netflix for the upcoming immersive popup experience, "Squid Game: The Trials." Leveraging Samsung's cutting-edge technology, this unique pop culture experience delivers an engaging and interactive form of gameplay, showcasing on Samsung's latest Smart TVs and Galaxy smartphones.

Enthusiasts of the Netflix blockbuster series, "Squid Game," and "Squid Game: The Challenge," now have the opportunity to sign up for an unparalleled experience. Participants will traverse iconic sets, engaging in games inspired by the series. "Squid Game: The Trials" is currently open in Los Angeles, with plans to expand to various cities globally into the new year.

Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics, expressed excitement about the partnership with Netflix, stating, "Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories."

"Squid Game: The Trials" harnesses Samsung's cutting-edge TVs and Galaxy devices, creating the ultimate immersive experience. The experiential zones are surrounded by Samsung's flagship Neo QLED 8K, 4K, and The Frame, strategically placed to heighten the intensity and excitement of the games.

Samsung's flagship Neo QLED 8K, equipped with the Neural Quantum Processor 8K, welcomes guests at the entrance, showcasing the "Squid Game: The Challenge" trailer. The processor upscales content to breathtaking 8K resolution in real-time, immediately immersing participants in the detailed world of the "Squid Game" universe.

Participants can also enjoy Samsung's latest mobile innovations through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, emphasized their collaborative relationship with Netflix to open portals into new and immersive experiences.

During the iconic Red Light, Green Light game, the Galaxy S23 Ultra captures key moments with Hyperlapse video and high-quality pictures. The S Pen plays a crucial role in the Digital Dalgona Challenge, aiding players in the pressure-sensitive task of cutting delicate shapes out of Korean candy.

The VIP room offers participants a retreat where they can observe ongoing challenges on The Frame's expansive 85-inch screen. The Lifestyle TV, featuring Matte Display technology, replicates the commanding ambiance of the Front Man’s quarters in the series.

Additionally, Quick Share enables the instant sharing of photos from the games, and a FlexCam Selfie Kiosk with the Galaxy Z Flip5's FlexCam allows hands-free photos from different angles. This partnership between Samsung and Netflix underscores their shared commitment to fueling passions and offering innovative experiences to users.

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