In light of the growing volume of exports to the MENA region, Salim & Sons Group has announced development strategies by profiting from the emerging existence of business opportunities. The Group, which combines and enhances the procedures of its various divisions, makes certain an enhanced item and client experience with a focus on innovation. Under the Group's umbrella are the Three Stars Foam Factory, Sleep Fine, Premiere Furniture (Restonic), Top Line Furniture Industry, Deyar Real Estate, Suwaidi Gulf General Transport, Al Jawal Contracting Company, KSS Contracting, Al Muadalah Chemical Material Trading and BMA studio.

Keeping pace with the UAE's fast development and progress in various fields, Salim & Sons is well-positioned to tackle new difficulties and check out new business measurements. The advertising and marketing department at Rest Fine Mattresses is working very closely with its business companions in the MENA region and remains to forge brand-new collaborations to even more enhance and combine the brand's existence in the markets, which will in turn lead to raised earnings. As part of the development of its item array by spending more than AED 5 million in new modern machinery, Rest Penalty will soon release its brand-new retail bed mattress line, which will certainly be available out there by the end of August 2018.

Salim Al Suwaidi, Owner and Chairman, Salim & Sons Group, said: "Our current investments, which matches our planned growth and transfer to establish our product strategy, are additional driven by the expanding need for our services and products in the region. The recurring transformation in the UAE's manufacturing industry, which is establishing brand-new requirements for the top quality of products on par with international counterparts, is affecting business operations throughout a wide range of markets. In line with this, we are buying brand-new technologies and progressed machinery, with a goal to supply unique and innovative products and services to our customers."

The Group's continuing growth can be attributed to its distinct technique, backed by core values of innovation, integrity, constant examination and monitoring of sources, adoption of latest modern technologies and meaningful engagement with customers. All companies within the network have access to complimentary product and services, which gives substantial financial benefit to loyal customers.