Russia's best-selling bottled natural mineral water - once the preferred choice of the country's Imperial family members - is to go on sale in the UAE after its manufacturers authorized a circulation offer at Gulfood 2017, the world's biggest yearly food event going for Dubai World Trade Centre (DWTC) until Thursday 2 March.
The Aqua-Vait water, which is taken from the all-natural springs of the historical spa resort of Essentuky in the foothills of the Caucasus Hills, is now to be dispersed by Dubai's Vitaimax Trading LLC. Sales & Advertising Manager Evgenii Poletaev states the brand's reputed health advantages will give it an edge in the UAE's enhancing health-conscious market.
" This is the purest water you could get with distinctive natural mineral structure which has long had a track record for health and recovery benefits. It has obtained qualification from the proper authorities below in the UAE and from the European Water Stewardship accreditation organisation," stated Poletaev. "The water market right here is affordable however our team believe we could penetrate it because individuals are currently trying to find tried and tested natural provenance."
Meanwhile, the UAE's Elite Mineral Trading, which runs out of the Hamriyah Free Area in Sharjah, struck a distribution manage a second Russian water producer - this time the elite mineral group of Zheleznovodsk (significance iron water place) in Russia's hilly Stavropol Krai region.
Elite Mineral Trading, established specifically to market the Elima sparkling water and Luxor flavoured water brands which are produced from mineral water wells in organic land in the Caucasus, have actually been adjusted to meet GCC regulations and regional tastes.
Abdul Aziz Mohammed Buali, Sales Manager, Elite Mineral Trading, claims the item will be distributed throughout the GCC and North Africa from the UAE.
" This water has significant provenance which relates to this region," claimed Abul Aziz. "It is the water which the Arab visitor Ibn Battuta consumed alcohol on his trips and covered commending its medicinal advantages. It has actually been adjusted to readjust its strong salted preference particularly to the preferences of this region and we have actually created a particular line of fruit-flavoured waters targeted at children."
Russia has actually placed a structure at World Food - among eight certain shows-within- the-show functions of Gulfood 2017. World Food is the greatest of the brand-new function sectors flaunting 2,353 exhibitors from 60 nations.
Gulfood 2017 is a rigorous trade-only occasion and is open to business and trade site visitors. The program is open 11am-7pm from February 26 to March 2 and 11am-5pm on March 2.