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The Saudi Event Show (SES), the Kingdom’s premier gathering for the events and MICE industry, is set to return on 17–18 September 2025 at The Arena, Riyadh. The sixth edition will be the largest yet, featuring more than 5,000 professionals, 100 exhibitors and suppliers, and over 30 free-to-attend seminars led by global experts.

This year’s SES aligns with Saudi Arabia’s Vision 2030 goals of building a thriving society and strengthening its entertainment ecosystem. The event will showcase the rapid expansion of the Kingdom’s live events sector, with the latest technologies and innovations from global and regional organisers.

Keynote sessions include “From Dubai to Osaka: How Saudi Arabia is Learning from World Expo Success Stories” and panels such as “Creative Economies and Cultural Diplomacy: Vision 2030’s Event-Driven Soft Power Strategy” and “Inside the Royal Investment Engine: How Giga Projects are Reshaping the Global Events Map.” These discussions will highlight Saudi Arabia’s growing role in shaping the global events landscape.

Amar Daginawala, Exhibition Director of SES, said: “The Saudi Event Show has become the definitive meeting place for the Kingdom’s events community. This year, we are not only showcasing innovation but also celebrating excellence through the launch of the Saudi Event Awards.”

The show will conclude with the inaugural Saudi Event Awards on 18 September 2025 at the JW Marriott Hotel, Riyadh. The awards will honour outstanding contributions in event production, sustainability, brand experience, marketing, technology, and leadership. Winners will be selected by an independent panel of senior industry leaders, setting benchmarks for quality and innovation.

By recognising the achievements of individuals and organisations, SES and the Awards aim to strengthen Saudi Arabia’s position as a global hub for live entertainment and events.

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