With increasing restrictions on movement and social-distancing mandates encouraging more and more people to remain at home and focus inwards, the want for online equipment which motivate productive self-development are on the rise. Amidst this backdrop, one regional digital platform has been standing-out for prominently taking-on this mission.

As the latest associate to join the Digital Media Services (DMS) portfolio, Hellooha is an inclusive online destination which goals to promote self-expression and self-development throughout the Arab World.

Launched in October 2015, Hellooha empowers its customers to acquire support for their personal struggles via anonymous community dialogue. Many users from throughout the Arab World have used Hellooha to enhance their relationships, careers and private lives. It allows Arab users to express their personal struggles and to acquire tailored recommendation from experts while retaining entire anonymity.

The Platform which considers KSA and the UAE to be its leading markets is presently visited by 6 Million Unique Users from a various range of age groups (56% female and 43% male) hosts over 20 experts from numerous fields, which includes Child Health Specialists, Life Coaches and Psychologists. These specialists drive and deliver a range of initiatives and all the featured content. Educational material is relayed through Informative articles, infographics and engaging online quizzes, whilst awareness for topics is generated through Videos (Advertorials, interviews, live discussions and animations).The portal additionally hosts a broad spectrum of events, training sessions and workshops.

Elaborating on the tie-up, Mona Abu Salim, Founder of Hellooha mentioned that We are looking ahead to the partnership with DMS to assist us elevate awareness about the significance of self-development throughout Arab society. Hellooha is the first website to provide an interactive platform for customers to confidentially tackle key social problems and looking for recommendation from industry professionals free of cost, regardless of their social standing. We are very excited about working with DMS to assist us reach extra audiences throughout the region.

Michel Malkoun, DMS Chief Operating Officer, additionally extended on the importance of Hellooha, particularly amidst the current Covid-19 situation. He mentioned that In our ongoing drive to bring advertisers the great platforms, we are very excited to having Hellooha join into our portfolio. During this troubling period, people have stepped up individually and as a community to make contributions to a better tomorrow with the selfless act of Social Distancing. Human interest stories and inspirational acts reaffirm our belief and Lifestyle platforms such as Hellooha are witnessing huge interest from their customers with regards to studying more about peoples achievements and efforts. All of this provides up to increased possibilities for manufacturers looking for to turn out to be positives voices.