Business
O Gold and Emirates Gold Announce Strategic Partnership to Transform Precious Metals Investment in the UAE
In a major development set to reshape access to precious metals investment in the UAE, O Gold, the nation’s first Emirati fractional gold and silver ownership app, has announced a strategic partnership with Emirates Gold, one of the region’s most established and trusted refineries.
This collaboration will give O Gold’s growing user base—now over 75,000 active investors—direct, seamless access to a wider range of certified gold and silver products from Emirates Gold, offered at competitive, refinery-direct rates, and integrated with the convenience of the O Gold Wallet.
Redefining Accessibility and Trust in Precious Metals
The partnership combines O Gold’s innovative fractional ownership technology with Emirates Gold’s three-decade legacy of excellence, aiming to democratize and simplify investment in physical gold and silver. Through this integration, users will be able to confidently invest in high-quality, authenticated precious metals with full transparency and security.
Bandar Alothman, Founder of O Gold, emphasized the impact of the collaboration:
“Our partnership with Emirates Gold is a pivotal moment for O Gold and our users. We’re committed to democratizing access to precious metals, and this alliance ensures authenticity, quality, and value—all delivered within the trusted O Gold platform.”
Emirates Gold Brings Refinery Expertise to Everyday Investors
Founded in 1992, Emirates Gold is a recognized leader in the regional precious metals industry, known for its adherence to global quality and safety standards. The refinery is a UAE Good Delivery certified provider and brings over 33 years of industry experience to the table.
Abhijit Shah, CEO of Emirates Gold, commented
“We are proud to partner with O Gold, a platform that is truly revolutionizing access to precious metals in the UAE. This partnership reflects our shared values of trust, transparency, and innovation. Together, we are making it easier for a new generation of investors to access certified, high-quality gold and silver.”
A New Era for Digital Precious Metals Investment
Through this partnership, users of the O Gold app will gain exclusive access to Emirates Gold’s UAE Good Delivery-certified gold and silver, enhancing confidence in their investments. The collaboration marks a significant step toward a more inclusive investment ecosystem, blending traditional refinery excellence with cutting-edge fintech solutions to empower everyday investors.