The National Media Council (NMC)'s Board of Directors underlined the significance of creating local media web content production to accomplish the National Agenda 2021 and the UAE Centennial 2071 Plan, at its meeting yesterday, chaired by His Excellency dr. Sultan bin Ahmed Al Jaber, Minister of State and NMC Chairman.

Present at the meeting were H.E. Noura Al Kaabi, Minister of Society and Knowledge Growth, Chairwoman of Abu Dhabi's Media Area Authority; H.E. Ahmed Abdul Rahman Al Jarman, Assistant Minister of Foreign Matters and International Cooperation; H.E. Malek Al Malek, Group Chief Executive Officer of TECOM Group; Moza Al Hameli, Director of Institutional Development at the Ministry of Presidential Matters; and H.E. Mansour Ibrahim Al Mansouri, Director General of NMC.

The Council explored experiences from various other nations that have successfully created their local content production abilities, examining the different ways of publishing and broadcasting. Council participants worried the relevance of developing local material to promote the UAE media industry and protect the national identity.

The council looked back onto its Future of Media resort and the resulting Future Media Makers campaign, which seek to develop and advertise the country's media sector, as the NMC revealed it would certainly create a plan of action to change the various suggestions and recommendations right into practical plans where all media stakeholders could add.

H.E. Dr Sultan Al Jaber said: "Constantly promoting the advanced position that the UAE has achieved, guided by the vision of our wise management, is a leading concern of the media market. Costs material is a vital ingredient for making it possible for the media to play its duty in attaining the UAE's calculated objectives. We, at the National Media Council, are constantly functioning to develop plans and provide support to make sure the continuous development and growth of local web content in UAE".

His Excellency stressed that the National Media Council is currently carrying out actions to accomplish and check the Future Media Makers initiative, which will ultimately cover all elements, demands and purposes of the UAE media industry.

The meeting showcased the NMC's most considerable current success, where major developments occurred in the media industry's governing and legislative atmosphere. The majority of noteworthy was the issuance of media licensing and web content guidelines, in addition to the digital media policies, and the age classification system, along with the development of the Youth Media Council. Additionally, the meeting assessed the current prep work for the UAE pavilion at Expo 2020.

Ultimately, the NMC reviewed the adoption of the Public Service Charter, which seeks to offer affordable media web content that engages with the concerns of the UAE in a comprehensive and professional way. The Charter dedicates to the highest possible standards of neutrality, transparency and integrity.

Concluding the meeting, the board talked about the most vital campaigns and development jobs for the honest year, which have been created to allow the NMC to continue accomplishing its strategic objectives.