Nathans Famous, Inc., the American culture serving New York favourites for longer than 100 years is opening in Dubai and the Middle East within a variety of partnerships and arrangements aimed at making the iconic brand available to fans across the middle east. On the bases of the brands statement to work with Mezzan Holding KSC and its the subsidiary, Khazan Meat Factory, to produce halal hot dogs, today Nathans Famous declares its intent to bring the storied American tradition, the Nathans Famous Hot Dog Eating Contest to Dubai with a local qualifier game in the coming months.

Our team is passionate about the increase and potential we recognise for Nathans Famous in Dubai, particularly following our trip there just a couple of weeks ago, said James Walker, SVP, Restaurants. Weve made numerous paces with some incredible partners and look ahead to growing our brand there and producing a new collection of Nathans enthusiasts in the Middle East.

Its only befitting that with this growth, we take the world-renowned Hot Dog Eating Contest to Dubai, and we look forward to finding a wonderful venue and associates to make it a reality. Nathans Famous is currently sourcing venues and sponsors for the Hot Dog Eating Contest Regional Qualifier event in Dubai. The game will be the first-ever Global contest with Halal hot dogs.

The male and female winner will join the worlds most notable competing eaters on stage at the July 4, 2021 contest in Coney Island, NY. Nathans Famous also states that its cooperation with Dubai based Kitopi Kitchens ramps up this month with delivery throughout the region. Also, on tap for 2020, is dealing in grocery stores and foodservice, including cart service in popular spots around Dubai.