NasJet, the Middle Easts leading private aviation operator and services provider, announced the launch of its refreshed corporate identity with the rollout of a new logo and branding to support its strategic goals and business plans. The new NasJet visual identity was unveiled at a private reception held on the eve of the sixth edition of Middle East Business Aviation (MEBA), the flagship exhibition for the regions business aviation industry, which opens on Monday 8 Dec 2014 in Dubai.

The only complete aviation service provider in the Middle East, NasJet recently took delivery of two new Legacy 600 as well as one brand new fully managed Boeing Business Jet 3 (BBJ 3), further expanding its fleet of 67 fixed-wing aircraft currently under management/flight support.
With the largest fleet of business aviation aircraft in the region, we want to convey more effectively the transformative journey of NasJet through the years as well as our strategic ambitions as we build on the companys market leadership and stride confidently into the future, said Saad Alazwari, Chief Executive Officer, NasJet.

The move to align NasJet brand identity with its business strategy was further spurred by the encouraging growth forecasts for the regions private aviation market, which is expected to be worth USD 1 billion by 2018. NasJet, as the foremost player in the regional private aviation scene, is well-positioned to spearhead the industrys growth, Al Azwari added.

NasJets new logo symbolizes a revitalized service offering, and represents the next leg of our journey. The new branding facets are characterized by precision and minimalism, and are designed to communicate the values that define and underpin NasJet personalized service and end-to-end support in a succinct yet powerful manner that creates an instant impression. Commented Wael Al Sarhan, Director of Marketing & Communication at NAS Holding.

NasJet will be exhibiting at chalet 17 at the 6th annual MEBA, which takes place from 8 to 10 December at Dubai World Central, bringing together more than 400 exhibitors, 70% of whom will be from outside the Middle East. A total of 50 aircraft are expected to be on display at the exhibition, which is estimated to attract 8,000 visitors.