Business

Moro Hub, a subsidiary of Digital DEWA under Dubai Electricity and Water Authority (DEWA), has announced a strategic partnership with PwC Middle East to accelerate Smart City development, Integrated Command Centre (ICC) capabilities, Critical Infrastructure Monitoring, and Internet of Things (IoT) initiatives across the region.

The collaboration leverages Moro Hub’s advanced digital infrastructure and IoT expertise alongside PwC’s global capabilities in digital trust, smart city strategy, and cybersecurity. Together, the organisations aim to support the UAE’s vision of creating intelligent, sustainable, and highly connected urban environments.

Mohammed Bin Sulaiman, CEO of Moro Hub, said the partnership marks a significant step in shaping smarter and more secure communities. “By combining PwC’s strategic and technological expertise with our integrated digital ecosystem, we can help public and private sector organisations fast-track their transformation journeys and unlock greater value from their digital investments,” he noted.

Under the agreement, the two entities will jointly develop initiatives such as:

• Integrated Command Centres (ICC): Next-generation command hubs integrating real-time data across infrastructure systems, supported by AI-driven analytics for enhanced decision-making.

• Critical Infrastructure Monitoring: Strengthening operational reliability and safety through predictive analytics and advanced monitoring solutions.

• IoT Strategy and Implementation: Building connected digital ecosystems to improve asset management, operational performance, and real-time visibility.

• Smart Building and Facilities Management: Deploying intelligent solutions that enhance sustainability, energy management, and overall urban efficiency.

Ahmad Abu Hantash, Digital Strategy & Realisation Leader at PwC Middle East, said the partnership aligns with shared ambitions to accelerate smart transformation. “This collaboration combines deep domain expertise with advanced digital capabilities to deliver tangible outcomes for government entities and enterprises,” he said, highlighting benefits such as improved resilience, sustainability and citizen-focused innovation.

Moro Hub, a core component of Digital DEWA, continues to support regional government and enterprise clients in cloud services, cybersecurity, data hosting, and digital transformation. The strategic partnership with PwC Middle East will further enhance these strengths through advisory support, innovation frameworks, and capability development programmes.

In line with the UAE’s Digital Economy Strategy, the joint initiative aims to establish an innovation-driven framework that advances regional sustainability goals and accelerates the development of next-generation smart cities.

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