Middle East Event Show 2025 Set to Reignite the Region’s Live Events Industry

Technology

Middle East Event Show 2025 Set to Reignite the Region’s Live Events Industry

The Middle East Event Show (MEES) returns for its landmark 16th edition this June, promising an immersive and high-impact experience for professionals in the MICE and live events industry. With a refreshed venue at Sheikh Maktoum Hall, Dubai World Trade Centre (DWTC), the exhibition takes place from 17–18 June 2025, followed by the prestigious Middle East Event Awards on 19 June 2025 at Madinat Jumeirah.

Drawing over 5,000 attendees from across 40+ countries, MEES 2025 will showcase the latest innovations, tools, and trends shaping the future of experiential events. More than 100 exhibitors, 70+ expert speakers, and 60+ live sessions will span a dynamic schedule featuring seminars, panel discussions, and networking zones.

Future-Driven Knowledge Sharing

This year’s show is designed to inform, inspire, and equip professionals across the event spectrum—from production specialists to creative leads—with insights from top voices including Coca-Cola Arena, DXB LIVE, the Department of Culture & Tourism – Abu Dhabi, Electra, and more.

Key themes include:

Crafting Experiences that Convert
The Evolution of Experience Design
Sustainable Events
Cultural Integration in Event Planning
Generative AI in Live Storytelling

The event reflects a deep focus on how technology, AI, and sustainability are transforming live experiences, audience engagement, and event delivery.

Cutting-Edge Exhibitor Showcase

This year’s redesigned floor plan maximizes connections and lead generation, offering a launchpad for pioneering event solutions. Exhibitors include:

Fifteen Eleven Events, showcasing advanced event staffing solutions
mediaPro International, highlighting next-gen AV technologies
Inspire Events & Activations, debuting immersive experience tools
Electra, providing full-suite fabrication and event production services

Top names like GES, Rayqube Future Tech, Build Up Exhibition Fixtures, and Zoho Corporation will also be featured.

Spotlight on Excellence: The Middle East Event Awards

On 19 June, MEES will host the Middle East Event Awards at Madinat Jumeirah, honouring standout achievements in 32 categories ranging from brand activations and experiential marketing to creative direction and sustainable execution. With over 1,000 attendees, the evening is a central networking opportunity for industry leaders.

A Global Stage in Dubai

Dubai continues to rise as a global hub for events, with the Middle East & Africa events market projected to grow from USD 53.63 billion in 2022 to USD 76.67 billion by 2028. Amar Daginawala, Exhibition Director of MEES, commented:

“As the region strengthens its global stage presence, MEES is where the community gathers to address everything from sustainable delivery to the adoption of transformative technologies that will define the industry’s future.”