Meraas, a Dubai-based holding business, has revealed the launch of Hub Zero, the area's first immersive home entertainment park that is set to provide innovative experiences produced in association with world-famous video game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix.

Center Zero will lie at CITY WALK, a premier metropolitan way of life destination in Dubai, and is scheduled to open in the summer of 2016. The cutting edge indoor entertainment location will make up an overall of 18 thrilling attractions, rides and experiential zones, with a significant number solely developed for Hub Zero.

As the area's first indoor theme park based upon video games, Hub Zero is set to deal with the increasing international demand for ingenious and unique gaming experience. In 2014, the overall customer spend on the video games industry was $22 billion. The international market for computer game was predicted to jump by 9.4 percent in 2015, with scientists anticipating that at this speed international revenues will reach $107 billion in 2017.

In the ever-evolving entertainment industry, Hub Zero introduces a new dimension of electronic gaming by welcoming visitors to immerse themselves in a lively virtual environment and look into a world of their favourite video gaming characters and 'Live the Game'. Numerous rides will be powered by artificial intelligence and function real-time engines to offer an unequaled interactive and non-predictive gaming experience.

Spread over an area of roughly 15,000 square metres on two floors, the immersive entertainment park will also feature an extensive e-Sports LAN gaming zone and a children's play area. Moreover, the three Hub Zero occasion spaces will offer a special setting for private celebrations and parties. Shopping enthusiasts will be offered a comprehensive collection of Hub Zero and computer game product. Numerous themed food outlets will supply drinks and assist visitors prep-up for the next round of adrenaline-fuelled activities.

Hub Zero is poised to bring rejuvenating innovation to the area's amusement park landscape by taking advantage of the growing global need in the gaming industry and delivering a significantly new gaming experience. It is designed to deal with people of all ages who enjoy delights and wish to invest an exciting day with their friends and families.

The experiential entertainment at Hub Zero will challenge visitors' understandings and revolutionise how they see and experience video games. The stimulating, engaging journey will oblige visitors to come back again and again.

With its unique destinations, complemented by a calendar of exciting occasions and competitions, Hub Zero is certain to attract players and non-gamers alike. As the very first destination of its kind in the region, the immersive home entertainment park is poised to emerge as a hub for the Middle Eastern video gaming community and work as a must-visit destination for UAE visitors.

Hub Zero will add to Meraas Leisure & Entertainment department's quickly growing portfolio of innovative and unique destinations. The 2 upcoming possessions will complement the present leisure and home entertainment offering incorporating The Dome Box, the region's very first 360-degree dome theatre at BOXPARK, Splash Pad, a wet play area for children at THE BEACH opposite JBR, as well as Reel Cinemas THE BEACH.