Mastercard, a leading technology company in the global payments industry, hosted its first CMO Forum in Dubai, to discover the impact of digital transformation on brand strategy and consumer interaction. The forum welcomed magnates from leading business including Emirates, Nestl and McDonald's
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Hosted by Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, the panel conversation, labelled "I Don't Desired Your Ads"; Marketing in an Ad-Blocking World, accentuated the advancing function of advertising in connecting brands to a new generation of customer. Throughout the session, Mastercard, that was recently named among the world's top companies by Brandwatch for Best-in- Class Customer Experience and Many Pleasant Brand, shared insights on the transformation of its advertising. and brand strategy, including the development of its around the world well-known campaigns such as Priceless.
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The panelists, Samer Alhaider, Senior Manager eCommerce & Mobile, Emirates Airline; Balki Radhakrishnan, Vice President, Asia, Middle East, Africa, Nestl; and Tarek El Kady, Senior Director, Marketing, MEA Business Unit, McDonalds, exchanged insights on creating unique and sustainable differentiation to future-proof brands.
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"The birth of the 'expectation economy' has required the demand for brands to involve with consumers with experiential marketing. With a booming populace of millennials, and a lengthy background of innovative thinking, the Middle East and Africa uses an exceptional possibility for marketing professionals to take advantage of this trend to their advantage and drive richer brand name experiences that wow their customers and enable them to create and inform their very own tales. Online forums like these permit the advertising and marketing community to discover these evolving consumer habits from an industry-wide point of view and share best techniques, helping us unlock the following stage of development for the regional marketing landscape," said Rajamannar.