• Carrefour City+ offers customers a fast, seamless and contactless shopping experience

• From start to finish, the new store explores a holistic approach to Artificial Intelligence

• Customers simply pick their products and walk-out with no staff interaction or checkout

Dubai, UAE, 6th September, 2021: Majid Al Futtaim the popular shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia is setting new precedents for retail with the launch of the regions first check-out free store, Carrefour City+. Opened today in Mall of the Emirates, the new convenience store offering a fast, seamless and contactless experience using cutting-edge, artificial intelligence technology. Customers use their phones to access the store, pick their desired items and simply walk out without having to queue and pay at the cash register.

Carrefour City+ was inaugurated by His Excellency Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Alain Bejjani, Chief Executive Officer of Majid Al Futtaim Holding and Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail.

Store access and shopping payment is allowed via the current MAF Carrefour App. Once inside Carrefour City+, every item picked up by customers will then be automatically added to a digital shopping basket and the purchase will be completed by simply walking out. Not only is the shopping journey quicker, but also completely contactless, with no store staff interaction necessary.

Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience. The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends. revealed Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail.

A first for Carrefour worldwide, City+ opens up artificial intelligence and state of the art technology to identify thousands of products with pinpoint accuracy, upgrading inventory management and simplifying shopping for customers. Carrefour City+ stocks over 1,300 items including snacks, beverages, packaged food and food-to-go meals as well as basic essentials. It can easily be found near the entrance of the Mall of the Emirates Metro Station link for anyone wishing to try the worlds most advanced, simply walk out shopping technology.

Carrefour City+ is a prime example of the role of the private sector in supporting the UAEs Fourth Industrial Revolution (4IR) Strategy to become a leading global hub and an open lab for 4IR application. It is also in line with the UAE Artificial Intelligence Strategy that focuses on making the UAE the first in the field of AI investments and applications in various sectors. Having established a reputation for innovation, modernity and technology, this retail revelation from Majid Al Futtaim contributes to the UAEs transformation into an international technology hub as the government takes concrete steps towards establishing a strong, digitally enabled economy.