LuLu & Nestlé Inspire Children in the UAE to Adopt a Fruit, Adopt a Vegetable
Consecutively since 2017 as part of the Nestlé for Healthier Kids initiative, “Adopt a Fruit, Adopt a Vegetable” is returning to seven LuLu lead stores in the United Arab Emirates from November 19-28 to encourage kids to eat a healthier diet that comprises fruits, vegetables, grains, dairy, and protein.
Kids will be well informed about nutrition facts through fun and attractive activities managed by nutritionists, and the availability of special trolleys that encourage varied food shopping.
“We are keen to inspire Kids to make healthy food choices and are dedicated to supporting parents in their pursuit to promote healthy diets and lifestyles for their children,” said Yasmine Berbir, Nestlé General Business Manager in the UAE. “We are pleased to cooperate with LuLu to help children change their eating behavior right at the supermarket where food choices are made.”
Evidence* from various research shows that children will accept healthier eating habits if educated about nutritious food options and inspired how to select for themselves.
Parents will also get a chance to win a fruits and vegetables voucher from LuLu with the purchase of items from Nestlé’s range of products for children, which includes dairy, cereal, and soup brands such as Nido, Gerber, Cerelac, and MAGGI.
One of Nestlé’s key announced commitments to society is to further provide nutritionally sound products designed for children, with nearly 40 offerings in that range presently available in the Middle East and North Africa.