Business

Gulf Oil Middle East, a prominent lubricant solutions provider in the region, hosted its highly anticipated Annual Distributor Convention at the Jumeirah Saadiyat Island Hotel in Abu Dhabi. The event brought together over 40 regional distributors along with the company’s leadership team to celebrate achievements, share best practices, and outline strategic goals for continued success.

As a flagship event in the company’s calendar, the convention served as a powerful platform to reaffirm Gulf Oil’s commitment to deepening partnerships across its distribution network. The gathering featured highlights of key accomplishments from the past year, product innovation, and collaborative sessions aimed at addressing market challenges and capitalizing on emerging opportunities.

A major highlight of the event was the recognition of two of Gulf Oil's top products—Gulf UltraSynth GDI and Gulf Superfleet Supreme, which were awarded “Product of the Year 2025” by NielsenIQ for the Gulf Region. An award ceremony was also held to honour the highest-performing distributors across various categories.

Speaking at the event, Rajesh Venkat, General Manager of Gulf Oil Middle East, emphasized the vital role of distributor relationships in driving business success:

“Building strong relationships with our distributors is fundamental to our success. They represent our brand and play a critical role in delivering quality, consistency, and exceptional customer service. By aligning closely with our distributors, we ensure that our customers receive the right products with the service they expect and deserve.”

The convention also spotlighted Gulf Oil’s upcoming strategic initiatives, focused on innovation, customer-centric services, and sustainable growth. These initiatives aim to expand the company’s footprint across the Middle East, Levant, Afghanistan, Pakistan, and the CIS regions.

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