Globant and Infobip Announce Strategic Partnership to Accelerate AI-Powered Enterprise Engagement Across MENA

Technology

Globant and Infobip Announce Strategic Partnership to Accelerate AI-Powered Enterprise Engagement Across MENA

Globant (NYSE: GLOB), a digitally native company specializing in reinventing businesses through advanced technology solutions, has announced a strategic partnership with Infobip, a global leader in omnichannel communications, to deliver next-generation AI-powered conversational engagement for enterprises across the MENA region.

The collaboration merges Globant’s expertise in AI-driven digital transformation with Infobip’s award-winning omnichannel communications platform, enabling organizations to create smarter, more secure, and personalized customer experiences at scale.

At the core of this partnership is the integration of Globant’s generative AI and predictive analytics capabilities with Infobip’s Conversational Experience Orchestration Platform (CXOP), powered by Agentic AI. Together, the solutions aim to accelerate digital innovation, streamline customer journeys, and strengthen enterprise growth and loyalty through trusted, omnichannel engagement.

“Our joint solutions are designed to deliver Conversational AI experiences resulting in improved customer engagement,” said Veselin Vuković, Chief Alliances Officer at Infobip. “By combining Infobip’s communications platform with Globant’s AI innovation, we are strengthening our ability to deliver more personalized customer experiences for end users.”

The partnership will be officially showcased at the Saudi Retail Show in Riyadh on 7–8 October 2025, where both companies will present their AI-powered engagement solutions. Attendees will witness first-hand how enterprises can achieve faster issue resolution, deeper personalization, and trusted interactions across multiple communication channels, including WhatsApp and other interactive messaging platforms.

Julio De Salvo, SVP of Solutions and Head of Solution Strategy & Partnerships for MENA & APAC at Globant, highlighted the transformational potential of the alliance:

“Enterprises today are looking for innovative ways to reinvent how they connect with customers and build trust. Commerce is entering an agentic era, where intelligent AI agents empower end-to-end, autonomous shopping and operational decisioning. Together with Infobip, we are unlocking growth and delivering measurable outcomes powered by AI.”

With enterprises in the MENA region rapidly embracing AI and omnichannel communications, the collaboration is set to enhance customer engagement strategies with advanced conversational AI, integrated analytics, secure communication channels, and global scalability. Supported by rapid API integration, branded communication, and 24/7 global coverage, the partnership ensures organizations can innovate with confidence while minimizing risks such as fraud.

Earlier this year, Infobip launched CXOP, reinforcing its commitment to AI-powered, trusted communications. Now, in partnership with Globant, the company is expanding its enterprise-ready solutions designed to redefine engagement and deliver measurable impact across the region and beyond.