The ninth edition of the International Government Communication Forum (IGCF 2020) opened here on Wednesday, with the participation of 64 international influencers, government leaders and communication experts brainstorming about the approaches of bolstering government communication in order to carry about positive social change and deliver sustainable improvement goals. Speaking on the occasion, HH Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, mentioned that delivering communication for the public has been at the heart of Sharjahs 40-year cultural project.

Forty years have lapsed since Sharjahs cultural project began. This project hasnt been written but rather has been in the form of oral guidance. Our leading cultural, scientific and artistic improvements and achievements have been effects of participatory dialogue and open governmentcitizenry communication. I call this popular communication, he added.

The Ruler emphasised that accountability for the success of public communications lies with multiple stakeholders from throughout various sectors, not just the government. Communications core feature is that of an enabler. Good conversation accompanies people to be able to enjoy various public services and enhance their lives. Sharjah has carried out this.

Why is there a urgent want to radically change the function of government communication from a one-way message delivery service to a two-way and participatory process? asked Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), noting that the challenges governments face because of misinformation or fabricated news being spread by media have affected the faith between them and their people.

He hailed the efforts and leadership of the Sharjah Ruler for having transformed the Emirate over the previous five decades into a regional hub for cultural development and furthered its pioneering experience in cultural communication.

In a recorded message, HRH Prince El Hassan bin Talal, President of Arab Thought Forum, said: We are witnessing the post-communication age, which goals to envision the future via a review and assimilation of the past. The internet has turn out to be effective enough to cross borders, take down national powers and overthrow local traditional laws. It is redefining concepts of fear, love, hate, sympathy, learning, education, knowledge, success and failure.

Talal Abu-Ghazaleh, Chairman and Founder of the Talal Abu-Ghazaleh Global, said: AI will govern our future, change our lives and each and every particular element of it. The more you learn, the more you know how much you dont know. Internet is the only equal widespread platform in the world. It is where everyone is offered a level playing field.

Juan Manuel Santos, former President of Columbia, said: Three instrumental pillars are key to change, first, political will and capacity to produce change; second, the braveness and willpower to do very unpopular but right things; and third, strategic communication a very essential and transversal element.

Dr Michio Kaku, bestselling author and Theoretical Physicist and Futurist, talked about ways to completely harness full potential of the human mind, saying it was the most effective force in the universe. The human mind has moved rivers and mountains, created cities in the desert, but by itself the mind is powerless. It has to communicate, it has to engage, it has to share knowledge.

The inaugural session included an insightful discussion with Priyanka Chopra Jonas, international celebrity and activist, and an inspiring speech by Irina Bokova, Bulgarian politician and the former Director-General of UNESCO.

Organised by the International Government Communication Centre (IGCC), a subsidiary of Sharjah Media Government Bureau, IGCF 2020 aspects 57 events, discussions and workshops, focusing on four pillars: Embedding a culture of engagement in government, Technology as a community enabler, Communication via culture, and 'Holistic well-being'.