To assist the kingdom in its COVID-19 remedy efforts, Landmark Group manufacturers collectively pledge their help toward "The Fund for the United Arab Emirates: Homeland of Humanity". The donation will be utilised to furnish medical substances and food rations to these severely impacted by means of the pandemic, in partnership with Emirates Red Crescent, the official arm of the UAE for humanitarian work.

The Fund for UAE: The Homeland of Humanity was launched below the training and instructions of the UAEs leadership, in coordination with the National Emergency Crisis and Disasters Management Authority (NECDMA) and the Emirates Red Crescent, to facilitate neighborhood contributions toward combating the COVID-19 outbreak.

Along with a donation to this fund, the Landmark Group has additionally extended the initiative to their very own employees, clients and partners via online communication to similarly strengthen community contributions toward the cause.

Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, Landmark Group is thrilled to assist Emirates Red Crescent in their COVID-19 relief efforts to attain out to vulnerable communities in the UAE. So many humans throughout the globe have been impacted via this pandemic, and our ideas are with every body whose lives have been affected. The Fund for the UAE is dedicated to distributing medical supplies, and meals packs to much less lucky households and individuals. This is a fundamental want of the hour and we are joyful to be in a position to help this noble cause.

As a retailer serving communities here and across the region, we sense deeply about our communities and remain dedicated to supporting them especially during this hard time. We are grateful to the leadership of this kingdom and Emirates Red Crescent in their joint efforts toward defending the regions most vulnerable people in this crucial time.

Mohammed Abdullah Al Zarooni, Director of the Emirates Red Crescent in Dubai said; We thank the Landmark Group for extending their assist to our humanitarian work and efforts aimed to carry COVID-19 relief and to serve households and more than a few segments of society affected by using this pandemic. With guide from corporations like the Landmark Group, we can assist mitigate the financial influence of the coronavirus via attaining out to human beings in need, through our community of local suppliers, companies and merchants.

With economic and in-kind donations via people and organisations, the Fund for the UAE will unify countrywide efforts to fight COVID-19 via supplying essential utilities, scientific materials and food rations to the neediest segments of society. Emirates Red Crescent is participating with its companions of the Fund for UAE: Homeland of Humanity', especially the National Emergency Crisis and Disasters Management Authority, to give a boost to contributions of the Fund and to get extra donors to its health, educational, logistics and food programmes.

Led by the values instilled via the household and the Groups CSR mission which focuses on the fitness and well-being of nearby communities, Landmark Group manufacturers are assisting a number of humanitarian initiatives for on the spot on-ground help toward local communities, public hospitals and frontline workers. The Group is working throughout its price chain by using prioritizing the fitness and security of their personnel and customers, as nicely as persevering with to interact associate factories in comfort efforts.

The community relief efforts in the Middle East is pushed by way of all Landmark Group retail & hospitality brands: Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box, Emax, Shoexpress, Shoemart International, Landmark Leisure, Citymax Hotels, Fitness First and Foodmark.
In India, Lifestyle, Max, Home Centre, Easy Buy and SPAR Hypermarkets is main initiatives on the ground.

Through the Jagtiani Foundation the non-public philanthropy arm of the Jagtiani Family and the Life Foundation - a registered have confidence centered by Micky Jagtiani in 2000, a number of philanthropic and humanitarian efforts are being delivered to enhance the lives of underserved populations, in unique children, each day wage earners and low-income families.