Ford Designers Showcase Innovative Design and Lighting Installation
Fords team of global designers showcased their innovation and creativity, unveiling a sail boat, guitar and table football at the Salone del Mobile design show, in Milan, Italy. The collection of pieces was inspired by the same philosophy that guided the design of the new Ford GT.
We have an incredible amount of talent in our global studios, said Moray Callum, vice president, Design, Ford Motor Company. The public rarely sees more than 10 percent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire future Ford designs.
The guiding principles behind Ford GT interior design include:
Clarity of intent highlighting focused areas of functionality
Innovation pushing the boundaries of innovation to develop new designs and keep changing the way the world moves
Connection establishing a connection with the driver through more compact and more intuitive technology
The new Ford GT also serves as a technology showcase for top EcoBoost performance, aerodynamics and lightweight carbon fibre construction.
Over the past few years, we have gained some incredible momentum with our designs, Callum said. As we move forward, we need to build on and evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.
Alongside the sail boat, guitar and football table, Ford displayed more traditional items of furniture. These included a floating lamp, a wi-fi speaker and two interpretations for lounge areas. Each different object applies similar design solutions to form a recognisable portfolio.
Ford also has a presence in town this year. The company has partnered with Salone del Mobile to create an innovative and immersive installation called FAVILLA, to Every Light a Voice, an immersive installation curated by architect Attilio Stocchi, which also takes inspiration from the all-new Ford GT.
2015 is the International Year of Light and Light-Based Technologies. The immersive FAVILLA installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product experience that will showcase how Ford innovation aims to improve the consumer experience.
A successful design requires more than pleasing aesthetics it needs to connect with consumers, speak to their aspirations and pleasantly surprise them, said Callum This installation takes visitors through an unexpected discovery process that perfectly reflects Fords philosophy that design is an emotional journey orchestrated around the customer
