A musical welcome by a flash mob of singers and performers is turning out to be the first attraction on the itinerary of many visitors arriving in Dubai during the 20th edition of Dubai Shopping Festival. The fantastic surprise gives every inbound visitor at Dubai International Airport an exciting glimpse into DSFs special Journey of Celebrations, which kicked off on 1 January and will run until 1 February 2015.

The flash mob is a talented team of more 30 international performers and singers who are ensuring that families and individuals get a true taste of Dubai Shopping Festivals diverse experiences right from when they land at the airport. Singing and dancing their way to popular soundtracks, the fun performance makes for a perfect first stop for visitors, before they step into the city to make the most of the innumerable attractions that await them during the 32-day extravaganza. On the DSF 2015 agenda are more than 150 citywide events, numerous shopping opportunities and winning options for residents and visitors of all ages and nationalities.

The flash mob performances will be held until 7 January at 11am, 12pm, 1am and 2am each day.

Set to be the biggest in the festivals history, with an exciting calendar of events in store that celebrate DSFs key pillars of Shopping, Winning and Entertainment, the 20th edition of DSF is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).