Dubai, UAE; March 12, 2015: Emirates National Oil Company (ENOC) has expanded its ZOOM convenience store network in Dubai with the franchising of a new ZOOM Mart that has opened in the Saratoga Complex in Al Barsha.

Open 24 hours, the new store underlines the rewarding franchising opportunity offered by ENOC for its award-winning convenience store concept. In addition to a showcase of convenience products for the family, the new ZOOM Mart also features a food bench that offers customers the options of hot dogs, Dunkin Donuts and a self-serve Starbucks machine.

Burhan Al Hashemi, Managing Director of ENOC Retail, said: Over the past years, ENOC Retail has demonstrated its clear credentials in superior convenience retailing concepts headlined by our ZOOM stores. We have also been franchising the ZOOM store concept, extending the entire gamut of support in terms of design, planning and training for our franchisees. The new store is a successful example of how ENOC is further strengthening the SME sector in Dubai and offering entrepreneurs a strong model for starting their own businesses. The store will greatly add to the convenience of residents in Al Barsha.

Uzair Dawood, the new ZOOM Marts owner, said: This is a great opportunity to be part of the ZOOM family and serve the community with the innovative concept of convenience retailing. ENOC Retail Systems extended total support in planning and implementing the store, which is a strong fit to the business model of our company.

ZOOM Mart was developed in line with the Dubai Governments directions to upgrade the standards of operating groceries in the city and ENOCs initiative in developing and franchising its successful retail business models.

ENOC Retail Systems offers full support to franchising the successful ZOOM store model including training programmes for the entrepreneurs. A full franchising manual that outlines how to operate the ZOOM store concept is also provided.

ENOC Retail is one of the core businesses of ENOC, underlining the Groups focus on business diversification and geographic expansion. ENOC Retail has set new benchmarks in the retail sector with the introduction of the ZOOM convenience stores that operate as part of the service stations and on the Dubai Metro network.

Today, ENOC Retail has around 172 ZOOM outlets including 41 ZOOM stores in metro stations and employs more than 4,000 people. ZOOM is the winner of the Most Admired Retailer Food & Grocery in the ImagesRetail ME Awards and the Store Concept of the Year Award for the MENA region at the InRetail Summit 2012; and has also been named Superbrand for 2012, 2013 and 2014.

For more information on ZOOM Franchise opportunities, please visit www.enocretailsystems.com or call 800 ENOC.