Emirates NBD, Sobha Realty Partner to Offer Integrated Financing for Dubai Off-Plan Projects
Emirates NBD has entered into a strategic partnership with Sobha Realty to provide integrated home financing solutions for buyers of off-plan residential developments across Dubai.
The collaboration will see Emirates NBD offer tailored mortgage solutions to eligible customers purchasing units within Sobha Realty projects. The initiative aims to provide early-stage financial clarity, competitive rates, and a streamlined approval process, enhancing the overall home-buying journey.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said the partnership reflects the bank’s commitment to supporting Dubai’s real estate growth and fostering a dynamic ecosystem for homebuyers. He added that such collaborations contribute to the objectives of the Dubai 2040 Urban Master Plan and reinforce the resilience of the UAE economy.
Sobha Realty, known for its backward integration model—where design, engineering, construction, and quality control are managed in-house—brings decades of development expertise to the partnership. The company continues to deliver premium residential communities focused on craftsmanship, timely delivery, and long-term value.
Commenting on the partnership, Francis Alfred said integrating structured mortgage solutions into the developer’s sales journey will enable customers to benefit from early financial visibility and greater confidence when purchasing off-plan properties.
The partnership embeds mortgage solutions directly into the home-buying process, supporting customers from initial booking through to project handover. It also extends beyond traditional lending by offering simplified documentation, faster processing, and enhanced transparency during the construction phase.
For buyers, the initiative is expected to improve access to financing and enable more informed decision-making when investing in off-plan properties. The collaboration also strengthens ties between financial institutions and developers, contributing to structured and sustainable growth in Dubai’s real estate sector.
