Emirates NBD, one of the leading banking groups in the region, today announced its partnership with Uber, a mobile phone app changing the way the world moves, to offer Emirates NBD cardholders free rides during the holy month of Ramadan. The digital promo represents Emirates NBD's constant efforts to provide its growing number of mobile-savvy clients significant benefits allowed by the bank's placing as the favored in-app payment partner, in the region.

Emirates NBD cardholders will be privy to complimentary trips from Uber from 6pm to 9pm on the weekends (Thursday-- Saturday) during the Holy Month. In addition, new users signing up on Uber's app with their Emirates NBD debit or charge card will receive two extra free rides that will stand throughout Ramadan.

Talking about the announcement, Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Management, Emirates NBD said: "We are extremely pleased to provide our valued clients a token of gratitude in the spirit of Ramadan. Emirates NBD has actually always aimed to provide rewards that match the lifestyles of our clients and we see no better chance than to partner with one of the nation's leading digital transportation apps to provide a highly practical and widely popular service during the holy month. Emirates NBD and Uber have successfully worked together in the past to include great value to the locals of the UAE and we are positive that this project will bring a lot of happiness to our customers."

"As consumers demand more from their personal technology applications, it is increasingly vital for organisations to work together in order to offer more innovative offerings. Our partnership with Emirates NBD is a great example of how we can bring 2 markets together to provide much more benefit to consumers," said Christopher Free, Uber UAE GM.

Emirates NBD's announcement today is tactically lined up with the bank's continuous strides toward being the leader in digital banking and chosen in-app payment partner in the GCC. With over 80 percent of the bank's monetary transactions and requests performed through digital channels, Emirates NBD and Uber's Ramadan promotion will attract a bulk of its clients that utilize the popular app frequently for transport.