Prime Healthcare Group, a leading doctor in the UAE, has won the 2016 'UAE Superbrands', the world's well-known award-giving body for exceptional medical practices in patient care. The group was recognized for the healthcare classification award for its successful campaigns to establish itself as an understood and relied on brand name in the UAE.

Amongst over a 1,000 leading UAE brand names, the 'Superbrands UAE' award is selected every year based on the greatest ratings created by over 3,000 experts submitting to a ballot process provided by Superbrands UAE. The award was given to Prime Healthcare Group throughout the awarding ceremony, which was held recently in Dubai.

Dr. Jamil Ahmed, Managing Director, Prime Healthcare Group, said: "Prime Healthcare Group staff regularly maintain our objective and vision as a healthcare carrier. Excellence is what we make every effort for at every action of service and we are honoured that we are being acknowledged for our efforts through this award.

Mike English, Director, Superbrands Middle East, commented: "Prime Healthcare Group has exemplified the views expected of an exceptional brand. They have shown that their brand name as a healthcare provider is part of who they are and therefore, communicating and sticking to their brand value is important in providing services to patients and clients. We congratulate Prime Healthcare Group for a well-deserved Superbrands status."