Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC has partnered with Claviger, the leading sales representation group in the region in order to drive hotel room sales across the GCC region.

The sales representation agreement between Emaar hospitality group and Claviger covers the promotion of hotels under the premium luxury brand Address Hotels + Resorts, Vida Hotels and Resorts as well as Armani Hotel Dubai.

Claviger will hold its strong market presence across theGCC region to promote the hotels with a focus on families and corporate guests. The company will emphasize the luxurious features and amenities offered by Emaar Hospitality Groups hotels in Dubai to individuals having high net worth and corporate houses. Claviger will also conduct roadshows, customer events as well as highlighting Emaar Hospitality Groups Hotels at specialized trade shows.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: Our hotels, all located in central locations in Dubai in close proximity to the most popular tourist attractions, are already popular among guests from across the GCC region. Through our new sales representation agreement, we are further highlighting the value-add that our hotels offer to newer audiences through Clavigers dedicated network. As Dubai readies to welcome tourists from across the world this summer, the new partnership will contribute to added occupancy levels covering both leisure and business travelers.

Ahmed Baki, Founder & CEO of Claviger, said: At Claviger, we believe in the exceptional value addition that we can provide to our partners through our expertise, in-market presence and wide network. Address Hotels + Resorts, Vida Hotels and Resorts and Armani Hotel Dubai are three popular brands with clear industry niches that we will highlight to prospective guests. Our in-depth research of the market, customer preferences and travel trends enable us to drive guest traffic that will support the Emaar Hospitality Group in welcoming more guests in the coming months.

According to Claviger research, there are 33% of tourists in the region traveling for leisure, 24% for business and over 36% for visiting family and friends. Hence, there is a clear opportunity to drive sales across all hotels of Emaar Hospitality Group in Dubai.

The portfolio under Address Hotels + Resorts in Dubai include Address Downtown, Address Boulevard, Address Dubai Mall and Palace Downtown all are in Downtown Dubai, the liveliest destination in Dubai as well as Address Dubai Marina and Address Montgomerie. Claviger will also promote the opening soon Address Fountain Views and Address Sky View with bookings for two hotels already open.

Vida Hotels and Resorts has two operational hotels Vida Downtown and Manzil Downtown, both in Downtown as well. Armani Hotel Dubai is located in the iconic Burj Khalifa.