The unmatched serenity of waterfront living along the historic Dubai Creek and spectacular vistas of the citys glistening skyline differentiate the newest residential property launch by Emaar Properties and Dubai Holding.

The two developers are marking the launch of the first luxury residential development in Dubai Creek Harbour at The Lagoons, an ambitious city of the future, located as part of the Mohammed bin Rashid City (MBR City).

Presenting the masterplan of Dubai Creek Harbour at The Lagoons, Mohamed Alabbar, Chairman of Emaar Properties, said: The Dubai Creek is the cradle of our heritage and the lifeline that steered Dubais growth. Dubai Creek Residences takes residents to the very source of Dubais history and provides them a modern, luxurious, living environment. The project is a true tribute to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to create a dynamic city of the future that integrates smart networks, while building on the cultural heritage of our city.

Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: Dubai Creek Harbour by The Lagoons is a historic development that aligns with the future goals of our city, led by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum. It also marks the spirit of partnership that Dubai fosters whereby Dubai Holding and Emaar Properties are sharing their synergies and building on their core competencies to create another iconic project that will be the pride of the city. With the Dubai Creek Residences, the first project in the mega Dubai Creek Harbour at The Lagoons development, we are bringing a lifestyle choice that is unprecedented in the city.

Only minutes away from the Ras Al Khor Bird Sanctuary, a thriving mangrove ecosystem and the abode of migratory birds and flamingoes, Dubai Creek Harbour presents a marina and harbour lifestyle like none other in the heart of the city with a focus on conserving nature and also building on the natural flora and fauna.

A master-planned city for tomorrows families, with state-of-the-art technology, integrated transportation systems, environmentally sustainable ecosystems and green open parks, Dubai Creek Harbour is spread over a land area of 6 million sq metres (over 1,482 acres).

With a dedicated retail precinct and pedestrian walkways, the fully integrated community brings a new aspirational lifestyle. It will also feature The Dubai Twin Towers, an iconic mixed-use development billed to be the tallest twin towers in the world that will also define a new skyline for the city.

Emaar and Dubai Holding have now launched Dubai Creek Residences that brings the charm of embracing life at the source of the citys history and heritage. It is part of a six-tower cluster within the Island district of Dubai Creek Harbour at The Lagoons.

Directly set by the tranquil waters of the Dubai Creek, the 40-storey Dubai Creek Residences offers superbly-crafted, luxury apartments on the waterfront. Drawing design inspiration from its surroundings, the homes bring a new aesthetic dimension and feature premium finishes and superior lifestyle amenities. This lifestyle development is anchored by a bespoke luxury hospitality offering and a yacht club.

At about 900 to over 2,150 sq. ft., the one, two and three-bedroom residences are spaciously laid out with the orientation and architectural features carefully planned to maximise natural light and fantastic views. Residents will have the unmatched experience of watching the citys skyline evolve through the day first glowing in the morning sun and resplendently lit up at night.

Dubai Creek Harbour at The Lagoons will also feature cultural amenities, educational facilities, healthcare centres and a wide range of leisure choices. All the key components of this world-class development are designed as inter-connected districts, around waterfronts and green boulevards. The sweeping waterfront of the project lined by retail, commercial and residential zones will be built around various central parks.

The launch of Dubai Creek Residences will be held on a first-come first-served basis on November 1, 2014 in four locations: Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai, at 2pm; in Abu Dhabi, at 2pm; in London at Four Seasons Hotel London at Park Lane, at 10am; and in Moscow at Ritz-Carlton, Moscow, at 1pm.

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative. Interested investors and end-users can also skip the line and register for the programme even on the day of the launch. Skip the line avoids the need for waiting in the regular queues for property purchases or early registrations.

More information on the project is also available through the new Online Sales Centre feature on Emaars e-Services App that can be downloaded on iPads and iPhones. Potential customers can use the App to register interest and even reserve the home for a period of five calendar days.

For more details on Dubai Creek Residences, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.