The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has announced the calendar of events for the seventh edition of Eid in Dubai Eid Al Adha, which is set to kick off on 25 September and will run until 11 October.

During the 17-day celebrations, visitors and residents will have the opportunity to enjoy a host of festival-themed entertainment, including events and activities designed to cater to families and individuals of all nationalities encouraging visitors from around the region and beyond to make the most of the unique experiences that Dubai has to offer during these much-awaited Eid holidays.

Complemented by the city-wide decorations that further enhance the lively festive atmosphere of the city, the Eid in Dubai Eid Al Adha celebrations are aimed at strengthening Dubais position as the choicest family-favorite destination during the Eid holidays.

Shoppers can look forward to a world-class shopping experience in Dubai, with the leading malls and shopping centers offering extended hours providing visitors ample time to enjoy the emirates bustling retail scene topped off by exciting promotions and family-oriented in-mall entertainment throughout the 17 days of festivities.

"Dubai is gearing up to look its best yet again to extend a warm welcome to its visitors and their families during the Eid in Dubai Eid Al Adha holidays. We are delighted to bring to our residents and tourists a distinct agenda of exciting events and activities, in addition to an array of fantastic promotions that are set to further enrich their experiences of Dubai, highlighted by the citys iconic landmarks, leisure and entertainment destinations, said H. E. Laila M. Suhail, CEO of DFRE.

H. E. Suhail also emphasized that annual festivals such as Eid in Dubai, continue to play a pivotal role in strengthening the retail and tourism sectors of the emirate, by contributing towards the higher volumes of tourists visiting the city during this season, in addition to a remarkable growth in sales as recorded at the several shopping malls and shopping centers of Dubai. The increase in hotel occupancy rates and reservations further provides the market and the economic sectors an additional boost through a range of initiatives that play both a direct and indirect part in the success of Dubais thriving business landscape.

She elaborated that events and activities organized during Eid Al Adha serve as a cultural backdrop of Dubai showcasing the UAEs rich heritage and traditions, the generosity of its people and the welcoming hospitality that attracts people from far and wide to create unforgettable and joyful memories of a wonderful Eid experience in the city.

She also thanked the DFREs strategic partners, sponsors and government agencies for their unwavering supporting in helping the festivals organized by the DFRE, achieve newer milestones each year.