In a world-first, Dubai Airports and ITP Media Group have signed up with to introduce Break DXB, a new media brand with the opportunity to involve with the 90 million travelers that pass through the world's leading international airport each year.

From February 2018, guests going through all terminals at Dubai International will certainly have real-time accessibility to the most recent offers in food and retail outlets, plus experiences and leisure activities, via the new application and regular monthly Break DXB publication. By downloading the App, utilizing the airport's free wi-fi, they will certainly receive curated info based on their travel condition - with individuals able to select in between transportation guests, tourists and residents. The 88-page English-language publication will be distributed free-of- cost throughout the airport terminal's terminals.

The utmost display for both DXB and the city of Dubai itself, the Time Out DXB brand name will clarify everything from the hottest show in town, to the most recent hotel collection, to the most recent restaurant opening. It will certainly likewise showcase Dubai International as a 'city within a city'.

"We are transforming the airport terminal client experience, and the advancement of Time Out DXB is another action towards redefining the way individuals experience our airport and the city we call home. With more amazing growths in the airport over the coming year, Time Out DXB will certainly help passengers navigate their means with all we have on offer at DXB, currently and in the future. The media brand name Time Out is world-renowned for its ability to celebrate and advertise the absolute best locations around the globe, so including DXB alongside the similarity New york city, London and Sydney is rather something," said Eugene Barry, EVP Commercial, Dubai Airports.

Both platforms will be filled with expert suggestions on airport dining and leisure alternatives, going shopping deals and information on the most up to date musicDXB performance or artDXB exhibit. From grab-and-go food outlets to luxury dining, swimming pools to spas, hotels to kids' play areas, art display screens as well as live music stages, Dubai International has something for everybody.

Ali Akawi, Chief Executive Officer of ITP Media Group, said: "In outlining his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to work harder, be more innovative. These have been our leading principles as we looked for to establish a media brand name that genuinely showcases a great city and a wonderful airport, making use of the most recent innovations to improve the individual experience. Break DXB is the result, which our company believe will additionally inspire countless people not simply to see Dubai, but like us, someday call it residence."

" Dubai is a leading business and tourist location and Dubai International is a home window to the emirate, playing a critical function in developing that beneficial first impression and bring in transiting visitors to Dubai. We are well-primed to be a compelling location for attaching travellers and this partnership is sure to yield rewards in regards to aiding us reach our goal of 20 million travelers by 2020," added Issam Kazim, Chief Executive Officer, Dubai's Company for Tourism and Commerce Marketing
( DCTCM).

About Dubai Airports.
- Dubai Airports manages the procedure and development of both of Dubai's airports - DXB and DWC. As integrator, Dubai Airports works to balance the interests of all stakeholders to maintain aeronautics growth, protect functional strength and guarantee that provider work together to offer a secure and safe and secure service and enhance the experience of our customers whilst preserving a sustainable business.
- DXB is the worlds number one airport in terms of international passenger traffic and number three globally in terms of total passenger traffic as reported by Airports Council International.
- DXB ranks second globally for international cargo traffic.
- DWC ranks 20th globally for international cargo traffic.
- For hi-res images of the airports, please visit our image library

About ITP Media Group.
- ITP Media Group (ITP) is just one of the largest media firms in the Middle East.
ITP has a portfolio of more than 80 once a week and month-to-month magazines, and a wide variety of digital properties. These included major international and regional brand names such as Time Out Dubai, Arabian Business, Harper's Mart, Construction Week, Esquire and Ahlan!
- ITP Live is ITP's social media sites influencer firm which has 5 key business areas - the region's largest social influencers' company, video web content development, digital sales depiction, ecommerce and live events.
- The ITP Customer division releases the catalogues, previews and day-to-day show papers for all exhibitions organised by Dubai World Trade Centre in addition to a host of professional magazines for significant retail and financial organisations.
- ITP is led by CEO Ali Akawi, with previous Sunday Times Editor and BBC broadcaster Andrew Neil acting as chairman. www.itp.com.

About Dubais Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of placing Dubai as the world's leading tourist destination and commercial hub, Dubai Tourist's objective is to enhance the understanding of Dubai amongst global audiences and to attract tourists and inward investment right into the emirate. Dubai Tourism is the principal authority for the planning, supervision, advancement and advertising of Dubai's tourist industry. It markets and advertises the Emirate's commerce industry, and is responsible for the licensing and category of all tourist solutions, including hotels, trip drivers and take a trip representatives. Brands and divisions within the Dubai Tourism profile include Dubai Convention and Occasions Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (previously called Dubai Occasions and Promotions Establishment). Along with its head office in Dubai, Dubai Tourist runs 20 offices worldwide.