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With the COVID-19 outbreak continuing to have an effect on all aspects of our lives, customers are not only settling into staying-indoors to follow social isolation, however have additionally been adopting new media consumption and online shopping habits. Powered by Choueiri Groups Data Team, our recent piece of research takes a closer view at the most definitive rising trends, centered on the three most essential customer age groups (Generations) throughout KSA. These insightful findings are aimed at enabling regional manufacturers to reap a higher appreciation of their audiences throughout these difficult times.

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