Dubai, UAE: A surge in customer demand for knowledge of food beginning and source is currently a key variable for successful sales and advertising and marketing in the global food industry, inning accordance with the latest research. A survey by Opinion Issues located that a food's origin is now second on a consumer's list, behind only sell-by days, when it pertains to purchasing, and leading global grocery store chains are addressing the issue via transparent 'sourcing' advertising.

The recognition of different foods from around the world has actually raised drastically as a result of globalisation, with global tourist to get to 1.5 billion by 2020 and 65 percent of houses globally linked online. This surge in recognition has resulted in a strong response from excited exhibitors for the World Food-- among 8 professional fields in the freshly evolved format of Gulfood 2017, which is happening from 26 February to 2 March 2017 at the Dubai World Trade Centre (DWTC).

One fad seen around the world is product knowledge and worth, as customers become a lot more rate aware and significantly mistrust brands, particularly those from the largest global food producers.

There is also a shift towards more "" authentic", niche and natural products, with individuals seeking brands that they view as upholding key worths. Furthermore, a growing variety of customers trust fund natural products to be healthier, extra natural and greener yet likewise favour smaller particular niche food suppliers over big food multinationals.

The Asia-Pacific and Middle East and Africa regions are the main global development motorists of packaged food internationally. Nations from East to West, North to South have actually joined to showcase country-specific products, services and business chances at the 22nd version of the world's biggest food and hospitality program, which will certainly include 120 national structures

" Transparency on sourcing is taking centre stage in the food-value chain and World Food acknowledges demand for countries to develop brand-trust that is currently critical to consumers," stated Trixie LohMirmand, Senior Vice President, Exhibitions & & Events Monitoring, DWTC.

" The new sectorised layout of the show will certainly produce far better accessibility for visitors to reach their target products and with World Food housed in its very own devoted field, exhibitors will have the ability to provide better insight right into origin and source of their produce."

South The U.S.A. is out in force at Gulfood 2017 with Minerva Foods, among the continent's biggest gamers in the production and sale of fresh beef and its bi-products. With the Middle East and Africa so essential to the company, standing for 35 percent of the company's global sales in the last twelve months finished in September 2016, the company is currently establishing new, market-specific products, claims Minerva Chief Commercial Operator, Iain Mars.

" We have a strategy with SALIC (Saudi Agricultural and Livestock Investment Company) to deal with the food security issue in this region with a new circulation system focused on premium food supply," Mars stated.

" The Middle East region encounters a great deal of difficulties, including the non-favourable climate and limited accessibility of water, as well as the political instability in some nations. Regardless of the influence of urbanisation, westernisation, populace development and much better purchasing power adding to an increase in regional meat usage, the raised cost of production has traditionally minimal investments in meat production and created a higher reliance on imports.

" All these aspects boost the potential for South America to become the primary supplier for the Middle East, exporting top notch products with performance and at competitive prices. "The change in format could only help as the dedicated World Food market will certainly enable us to better display what we need to provide."

Mars is tipping Halal and health foods to be the Middle East's premier growth markets, adding: "Organic and grass-fed demand need to raise following a change in global practices towards lean and natural products."

Brazilian passions at Gulfood will be enhanced by the presence of the Arab Brazilian Chamber of Commerce, with agent Michel Alaby citing the Arab world as the 2nd major importer of Brazilian foods after China - regional sales struck $8.68 billion in 2015.

Alaby claimed: "Among the most vital Brazilian foodstuff products exported to the Arab countries are meat, sugar, cereals, oil seeds, coffee, milk and fruits. Brazilian firms are establishing their knowledge of the Arab nations and features such as the Halal certifications for, but not limited to, meat and its bi-products."

Ireland, meanwhile, really hopes a strong online reputation in the provenance of its beef and chicken will certainly enhance regional sales, during Gulfood 2017. An emphasize of the Bord Bia Ireland structure will certainly be the showcasing of the Golden Irish eggs brand name, with the Emerald green Island's food board excited to utilize the country's product pedigree.

Golden Irish spokesperson Brian Eivers, claimed: "We're concentrated on offering customers a range of top quality, 100 per cent Republic of Ireland BRC Quality A eggs. With a solid customer based across both retail and foodservice industries, we're well placed to service the requirements of an expanding market.

The brand, operating in the GCC because 2014, were the initial to introduce Irish eggs to the marketplace and are now relocating into the supply of boiled and liquid egg to improve their garrison. The World Food sector at Gulfood 2017 will certainly also see the launch of a brand-new, multilingual Golden Irish Organic 10 Pack made specifically for the Middle East.

" We've seen significant development in our natural offering and created this item to provide customers greater options," said Eivers, 'contributing to our variety of stunning colour coded retail packs'

Ireland is eager to showcase its credibility for supplying great top quality food at the Bord Bia Ireland structure, this will certainly be championed by dry-aged grass-fed beef producer John Rock Beef.

Allan Morris, its Managing Director, claimed Ireland's requirement, yet stand-out beef rearing processes gives it the edge with significantly quality mindful customers: "Our beef is sourced from suckler farmers, which suggests the calf bones remain with their mothers to suckle till they are independent and can forage on their own," Morris stated. "This system is fairly unique yet is the regular standard in Ireland, making sure sustainability and meadow management is achieved.

" All Middle East nations are growing in regards to their desire for risk-free, sustainable and healthy foods for their customers. We are eager to receive the World Food segment why Ireland is well placed to assist them achieve this within their industries."

At the show, John Rock will certainly present a host of brand-new products all falling in line with its strict Halal protocols. Morris added: "We are proud to say that we are the very first meat company in Europe that has actually been provided the National Halal Mark. This mark is a guarantee of top quality and confirmation that the highest possible Halal requirements have actually been achieved."

The dairy products market, meanwhile, is a key focus for Belgium's Flanders&Agricultural Advertising Board, which will certainly have six dairies on show, under its White Gold from Europe banner. Latvia, making its 4th Gulfood venture, is fielding its largest nationwide delegation to this day, with 20 firms under the banner of the nation's Ministry of Farming-- up from 7 manufacturers 3 years ago. And the Latvians have high hopes of new business.

" Our objective is to cover all nations between East region and to present our top quality and healthy products," clarified ministry of farming representative Daina Saktina. "A high share of all Latvian products can be assessed as eco and healthy-life products. We understand that clients and customers from the region have high demands for food top quality and we can please these. We do not have lots of automation business with ordinary products. We have smaller, diverse firms which prioritise top quality, uniqueness and healthy and balanced life products."

World Food is among eight specialized sections now housed within Gulfood to guarantee purchasers can a lot more conveniently and efficiently browse the giant program. The various other features are: drinks; dairy products; fats & oils; health, wellness & free-from; pulses, grains & grains; meat; chicken and Power Brands.

Gulfood 2017 is a trade occasion open strictly to business and trade site visitors. The program is open 11am-7pm from February 26 to March 1 2017 and 11am-5pm on March 2 2017. Visitors can pre-register at www.gulfood.com to conserve AED150 on the on-site entry fee of AED350.