Cityland Mall and Scandinavian Home Furnishing Brand JYSK Sign MoU to Bring the Brand to the Middle East
Cityland Group - developer of Cityland Mall, UAE's first nature-inspired mall set up for launch in 2018 - today announced that it has actually signed up the Danish home furnishing retailer JYSK to bring the brand to the Middle East. With greater than 2,500 stores worldwide across 48 nations, JYSK is among the world's biggest retail furniture groups.
With an passion for Scandinavian design, JYSK provides furnishings and devices, consisting of mattress, bedding, and outdoor products that enhance living rooms with a sense of sophistication at affordable prices. The 14,400 square foot shop will certainly allow UAE consumers to experience JYSK's product styles in an welcoming atmosphere.
According to Mr. Jens Nordahl Ravnbol, JYSK Franchise Business Partner in UAE: "We are delighted to reveal our entry into the Middle East. We are excited to open a flagship store at Cityland Shopping mall, which is good to go to be a famous retail location in the UAE. As house to an extremely cosmopolitan and sophisticated consumer base, the UAE is most definitely an exciting retail market. We look forward to bringing our variety of layouts and products and aim to end up being the location of choice for wise customers that are looking to spruce up their indoor and living spaces of their taste and budget.
Mr. Fahimuddin Sharfuddin, Chief Executive Officer and Board Member, Cityland Group, said: "We delight in to invite a prominent brand name like JYSK to present it to Middle East customers via the Dubai front runner store at Cityland Mall. As part of our retail method, we wish to knowingly bring in novel retail ideas and delight our customers and the presence of JYSK in our shopping center is evidence of that endeavour."
Cityland Mall will be the only mega shopping destination to be introduced in 2018 and is positioned to become a key destination for both residents and visitors. It will showcase over 350 retail outlets, unique eating choices, a variety of enjoyment offerings and an expansive 'Central Park' - a 200,000 sq ft. botanical garden that will certainly develop the core of the single-storey circular-shaped mall.
