Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, on April 21, 2020 declared its SSD business continues to develop at a robust rate following an amazing 2019. SSD demand by Q1 2020 remained high due to constant growth in the client, business and OEM sectors. Since 2019, Kingston has broadened its SSD portfolio with three new customer SSDs, 5 data center-specific drives two of which completed VMware Ready status and launched its first U.2 NVMe PCIe solution.

Market share data for 2019 from analyst research corporations Forward Insights and TRENDFOCUS confirmed Kingston in a robust leadership position. Forward Insights ranked Kingston in first position in global channel SSD shipments with 18.3 % market share, ahead of semiconductor producers Western Digital and Samsung (16.5 percent and 15.1 percent, respectively). According to Forward Insights, nearly 120 million SSDs have been shipped in the channel in 2019.

Demand in the channel remained very high as general shipments elevated 36 percentage from 2018, stated Gregory Wong, president and major analyst, Forward Insights. Kingstons aggressive product portfolio and huge distribution enabled it to outgrow the market by a factor of two.

TRENDFOCUS positioned Kingston as the third-largest provider of SSDs globally, with 10.4 percent market share, behind Samsung and Western Digital. In 2019, TRENDFOCUS stated that 276 million SSDs had been shipped worldwide, an increase of 36 percentage year over year. NAND consumption remained high as SSD shipments endured to surge in both devices and average capacities in the course of the year.

Favorable pricing for a good portion of 2019 helped drive demand in the customer space, enabling increased SSD-attach rates from the OEMs, stated Don Jeanette, vice president, TRENDFOCUS. Moving forward by the rest of 2020, SSD-attach rates in PCs will continue to be strong, with persisted strong demand for SATA SSD in different data center deployments, as well as persisted growth with Hyperscale buildouts for PCIe.

The 2019 research findings from both analyst firms validate Kingstons developing presence and position in the SSD market, stated Tony Hollingsbee, SSD business manager, Kingston EMEA. We proceed to solidify our presence in the client space with robust SATA choices as well as distinct NVMe solutions optimized for notebooks and desktops. In addition to the progress in OEM and partner manufacturing, we are proud to supply numerous new enterprise solutions with predictable performance and better dependability for a variety of applications and host environments.
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