CASIO has joined hands with legendary boxing brand Everlast to create the superb G-SHOCK GBA-800EL-4A model from the G-SQUAD line of wellness watches. The globally renowned brand said it will launch the new model in the Middle East this July.

Set to arrive in a matte red reminiscent of boxing gloves - with the world-popular Everlast logo engraved on the stainless steel case back, the dial, and the lower band - this custom version of the Bluetooth-connected step-tracking G-SQUAD watch conveys the trademark Choice of Champions that will be obvious in red on the LCD display whenever the LED light is activated.

One of the GBA-800ELs unique fitness highlights is a three-axis acceleration sensor intended to monitor step count as well as walking or running pace. The digital display demonstrates the step count and hourly step graph, while the status pointer displays the target achievement rate.

The step tracking data, which also incorporate calories burned and a daily-weekly-monthly step count graph broken down by five metabolic equivalent (MET) levels, are automatically or manually sent to a smartphone app. Using the smartphones GPS, the app can also shows precise map locations of where the steps were taken -- thus providing an entirely different approach to use G-SHOCK for training.

The lightweight and mid-size GBA-800EL-4A precisely reflects CASIOs sports-themed joint effort with Manhattan-based Everlast. The latest model is packed with impressive features especially dedicated to physical training and sporting activities. Everlast has consistently been part of countless of champions as it is built on a brand heritage of strength, dedication, individuality and authenticity, which are the same values that we adhere to at CASIO. We look forward to bringing this new model to the Middle East market and taking the experience of our users to the next level, said Koji Naka, Managing Director, CASIO Middle East.

Besides, the new wristwatch is outfitted with interval training timers to support personalized workouts. Users can configure up to five individual timers repeatable up to 20 times. The shock-resistant model with 200-meter water resistance also has a stopwatch with up to 10 target times; a 200-lap record memory; five daily alarms; an hourly time signal; a hand shift feature; a full auto-calendar; 12/24-hour format; and a double LED light.

Users can perform other key functions from the G-SHOCK Connected application too, including automatic time adjustment; world time for approximately 300 cities; time swapping; and phone finder.

"Without a doubt, this exciting new model will dazzle the hearts of sports enthusiasts and individuals with an active lifestyle as it offers exceptionally progressed and advanced highlights that make it the ideal companion especially for fitness buffs who want to keep track of their progress. This inventive model serves as the perfect companion towards the journey to a healthy and active life. We are delighted to partner with leading athletic brand Everlast in the creation of this new model, which will be a unique addition to the lives of many people," Mahmoud Jabsheh, General Manager - Timepiece Sales Division, CASIO Middle East, concluded.

The G-SHOCK GBA-800EL-4A is presently available at all G-Shock Stores across the UAE and is currently priced at AED 645 excluding VAT.