Business

September 17th 2014, Dubai, UAE - On the 16thof September 2014, at the Armani hotel, Liberty Automobiles Co. celebrated the launch of the all-new2015 Cadillac Escalade. Senior officials of General Motors, Liberty Automobiles, many prominent business guests and media werepresent at the event, which was an opportunity for many to see whatthe new model had to offer to car enthusiasts in the region.

Speaking at the event, Gilbert Nassar, General Manager of Sales and Marketing, Liberty Automobiles said, We are proud to announce the launch of the all new2015 Cadillac Escalade in the UAE. This magnificent vehicle has always been the embodiment of strength, prestige and capability. Owners will see that the 4th Generation Cadillac Escalade is true to its style, and represents a significant improvement to the series.

Car owners in the UAE will find that the vehicle is perfect for roads in the UAE, providing a great mix of power and luxury that the brand is renowned for. The new 2015 Escalade features a 6.2 L V8 engine with 420 horsepower and 624nm of torque making certain that it contains the best specs for any base engine in the segment. In terms of performance the new Escalade offers a world-class quietness,which is superior to other high-end luxury vehicles. It delivers great safety -with 7 airbags installed, lane departure alerts and front and rear park assists available with the help of its long range sensors. It is a vehicle that exhibits the flair and personality of the owner and its size, efficiency and comfort make it the perfect family vehicle.

Felix Weller, Director of Cadillac Middle East said The all-new 2015 Cadillac Escalade has been redesigned through an extraordinary level of hand-tailored craftsmanship and technology. Offering further luxury, a sophisticated look and greater efficiency, this model is by far the best in the range and will set new benchmarks.

The Escalade has always been not only perfect for utility but also for luxury, and thisblend is displayed by a heavily redesigned interior. The new posh interiors feature augmented wood, premium cut-and-sewn materials and sueded accents. The driver and front passenger seats have been speciallyengineered to be more comfortableand aretrimmed in perforated leather, ensuring that customers have as luxurious an experience as possible.

The Cadillac Escalade instantly stands out in the crowd because of its elegantlyre-designed appearance, consisting of newly sculpted chiseled lines, tight seams and LED lights. With exceptional illumination and dynamic front styling cues, the new Escalade is enhanced by a highly detailed chrome grille, which gives ita unique and distinguishable look.

This mix of power, performance and luxury ensures theall new 2015 Cadillac Escalade is unparalleled in the region and is sure to satisfy the demands of manydiscerning car owners.

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