Abu Dhabi, 19 March 2019: Bridgestone has announced their presence at the Special Olympics World Games 2019 through the activation of the Bridgestone Tyre Challenge an endurance activity where participants go through an obstacle course racing against the clock. The Special Olympics World Games 2019 is taking place in Abu Dhabi and will run until March 21st, 2019.

Salah Adib, General Manager, Al Masaood TBA Division, said: We are very excited about Abu Dhabi hosting the Special Olympics World Games. The event is of great significance as it is taking place in the Middle East for the very first time and everyone at Al Masaood is looking forward to contributing to its enormous success. Bridgestone will be holding an exclusive booth at the Games to accommodate the Bridgestone Tyre Challenge an activity reminiscent of the sporting extravaganzas core principals. Participants time around the course will be recorded as they compete against each other, with each person receiving a Polaroid picture on an Olympics podium upon completing the challenge.

Al Masaood Tyres, Batteries and Accessories (TBA) Division is the distributor of the full range of Bridgestone tyres for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi winning the GCC Distributor of the Year from Bridgestone Corporation on multiple occasions.

Commenting on the occasion, Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa said: Were very proud of our participation at the Special Olympics World Games 2019 with our partners Al Masaood here today. The UAE has made great strides in establishing systems that empower people of determination and ensuring that they are integrated into the community. These sentiments are represented at the very core of our brand, as Serving Society with Superior Quality is our heritage and mission and we are committed to embracing our responsibility to future generations both in the UAE and across the region as a whole.